Digital Experience and Communications Manager

About the Role

Key Responsibilities

• Support the planning and execution of integrated marketing campaigns in collaboration with the Marketing Manager and key stakeholders to promote the WTC campus and its initiatives.
• Assist in the development of marketing collateral, including copywriting, creative coordination, and content production for digital and traditional media channels.
• Conduct market research and benchmarking to identify trends and recommend enhancements to campaign strategies and promotional efforts.
• Participate in on-site events to capture real-time content and oversee interns supporting photography, video, and content development aligned with the digital strategy.
• Manage and respond to customer inquiries and public feedback across social media and digital platforms, ensuring timely, brand-aligned communication, including operational alerts and emergency messaging.
• Develop and execute email and social media campaigns to drive engagement and promote brand visibility, maintaining a detailed content calendar.
• Track digital engagement, sentiment, and campaign performance using tools like Salesforce, Hootsuite, and Brandwatch, applying insights to improve content strategy and customer experience.
• Collaborate on website updates and content enhancements while ensuring messaging follows brand guidelines and digital trends.
• Track and analyze customer engagement, sentiment, and issue resolution metrics, developing reports on feedback trends and campaign performance.
• Assist with administrative tasks including maintaining documentation and aligning workflows with the marketing team.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3-5 years of experience in marketing, social media, communications, or related fields.
• At least 3 years of experience in content development, social media, and customer service.
• Experience using Salesforce or CRM platforms for customer engagement and workflow tracking.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
• Familiarity with social media management tools (e.g., Hootsuite, Brandwatch) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Ability to work flexible hours, including weekends and evenings, as needed.
• Strong project management skills and attention to detail.

Nice to Have

• Proficiency in email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp).
• Knowledge of graphic design tools and terminology (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign) for light design tasks.
• Experience working in the NY/NJ region or with large-scale public spaces or mixed-use campuses.
• Knowledge of CRM systems (e.g., Salesforce) and data visualization tools (e.g., Tableau, PowerBI).
• Exceptional written and verbal communication skills including copywriting of digital content.
• Basic understanding of HTML/CSS for email and website content formatting.