Digital Experience & Media Manager

About the Role

Key Responsibilities

• Own the end-to-end strategy and execution of authenticated digital experiences across web and mobile platforms.
• Partner with stakeholders to define and deliver enhancements, features, and optimizations that align with brand and business objectives.
• Prioritize and manage digital backlog ensuring requirements are well defined for development teams.
• Use data and analytics to measure the performance of digital experiences and inform decisions and continuous optimizations.
• Collaborate with compliance and security teams to ensure all authenticated experiences meet regulatory and privacy standards.
• Support the planning and execution of paid media campaigns across platforms.
• Collaborate with marketing managers and agencies to ensure campaigns align with brand goals, audience targeting, and creative strategy.
• Monitor campaign performance and provide regular reporting on key metrics.
• Help manage media budgets and pacing, flagging discrepancies or optimization opportunities.
• Support A/B testing initiatives and contribute to post-campaign analysis and learnings.
• Partner with analytics, CRM, and product teams to align messaging, targeting, and experience design.
• Use insights from media performance and user behavior to inform continuous improvement across the digital funnel.

Requirements

• Bachelor's degree in marketing, journalism, business, communications or related field or an equivalent combination of education and experience.
• 5+ years of experience in digital or web marketing roles.
• Integrated consumer/B2B marketing experience focused on digital channels including interactive media, email, social media, .com, content, and collateral development.
• Excellent oral, written (including strong copy-editing skills), and interpersonal skills.
• Proven agency account leadership experience developing effective digital marketing strategies and campaigns.
• Ability to make decisions and recommendations based on data and analytics.
• Effective project management skills with the ability to manage multiple projects simultaneously while adhering to timeframes.

Nice to Have

• Experience working with technical partners to deliver end-user experiences.
• Knowledge of emerging digital trends, technologies, and best practices in personalization and customer identity management.

Qualifications

• Bachelor's degree in marketing, journalism, business, communications or related field.
• 5+ years of experience in digital or web marketing roles.

Benefits & Perks

• Highly competitive total rewards package including comprehensive medical, dental, and vision benefits.
• 401(k) plan with both employee and employer contributions.
• Annual incentive bonus based on company achievement of goals.
• Time away from work including paid holidays, paid time off, and volunteer time off.
• Professional development courses, mentorship opportunities, and tuition reimbursement.
• Paid parental leave and adoption leave with financial assistance.
• Employee discount program.