Digital Experience Lead (North America)

About the Role

Key Responsibilities

• Develop and deliver digital experience strategies across platforms in North America, ensuring alignment with brand standards and commercial objectives.
• Collaborate with Paid Channel and CRM Leads to develop content plans that maximize customer engagement and support brand and commercial goals.
• Use site metrics, selling data, and customer behavior insights to analyze performance and identify improvements for site experience, content, visual merchandising, and brand experience.
• Present insights and recommendations based on product, category, campaign performance, customer behavior, sales patterns, and search trends in cross-functional meetings.
• Ensure SEO best practices are incorporated into digital experience plans.
• Conduct regular site walks to uphold digital experience standards.
• Work with cross-functional teams to set requirements for e-commerce growth, brand expression, and customer experience standards.
• Coordinate with Regional Merchandising to understand incoming ranges and ensure effective online communication of product assortments.
• Partner with Global Digital Experience teams to deliver new functionalities, maintain consistent customer journeys, and establish site experience strategies.
• Collaborate on A/B testing initiatives and utilize tools like Google Analytics for data gathering and performance optimization.

Requirements

• Proficiency in Microsoft Office Suite and Google Analytics.
• Familiarity with internal reporting tools, ecommerce and CMS platforms, site merchandising tools such as Fredhopper, design tools like Figma, and A/B testing tools.
• Collaborative, customer-focused, innovative, action-oriented, and efficient mindset.
• Strong listening and communication skills.
• Passionate about digital and eager to take ownership of ideas.
• Interest in fashion and a customer-first mindset.

Nice to Have

• Experience working in a similar digital experience leadership role.
• Knowledge of SEO best practices.
• Experience with site merchandising and digital content creation.

Qualifications

• Previous experience in a similar digital experience or e-commerce leadership role.

Benefits & Perks

• Salary range of $98,000 - $123,000.
• Attractive benefits with extensive development opportunities globally.
• 25% staff discount on all H&M Group brands in stores and online.
• Participation in H&M Incentive Program (HIP).
• Medical, Vision, and Dental coverage.
• Employee Assistance Program.
• Vacation, Wellness, Holiday, and Parental Pay.
• Health and Dependent Care FSA.
• Additional voluntary benefits.