Digital Experience Lead (North America)

About the Role

Key Responsibilities

• Develop and deliver digital experience strategies across platforms in North America, ensuring alignment with brand standards and objectives.
• Set standards for site merchandising and content to reflect the brand's identity and elevate the customer journey.
• Use site metrics, selling data, and customer behavior insights to analyze performance and identify improvements for site experience, content, visual merchandising, and brand experience.
• Collaborate with Paid Channel and CRM Leads to develop content plans that maximize customer engagement and support commercial goals.
• Ensure SEO best practices are incorporated into digital experience plans.
• Conduct regular site walks to uphold digital experience standards.
• Work with cross-functional teams to set requirements for e-commerce growth, brand expression, and customer experience.
• Partner with Regional Merchandising to understand product ranges and communicate effectively online.
• Collaborate with Global Digital Experience teams to deliver new functionalities, maintain consistent customer journeys, and support site experience strategies.
• Participate in A/B testing and utilize tools like Google Analytics for data gathering and performance optimization.

Requirements

• Previous experience in a similar digital experience or e-commerce role.
• Proficiency in Microsoft Office Suite and Google Analytics.
• Familiarity with internal reporting tools, ecommerce and CMS platforms, site merchandising tools such as Fredhopper, design tools like Figma, and A/B testing tools.
• Strong collaboration and communication skills, with a customer-focused and innovative mindset.
• Motivated and passionate about digital, with an interest in fashion and a customer-first approach.

Nice to Have

• Experience working with site merchandising tools and A/B testing at a regional and global level.
• Knowledge of SEO best practices and digital marketing strategies.

Qualifications

• Experience working in digital experience, e-commerce, or related roles.

Benefits & Perks

• Competitive salary range of $98,000 - $123,000.
• Attractive benefits including medical, vision, and dental coverage.
• 25% staff discount on all H&M Group brands.
• Participation in H&M Incentive Program (HIP).
• Employee Assistance Program, vacation, wellness, holiday, and parental pay.
• Health and Dependent Care FSA, plus voluntary benefits.