Digital Experience Lead (North America)

About the Role

Key Responsibilities

• Work with Paid Channel and CRM Leads to develop content plans that maximize the collection and engage customers, in support of commercial and brand objectives.
• Use site metrics, selling data, and customer behavior insights to continuously analyze and maximize performance and identify improvements for site experience, content, visual merchandising, and brand experience.
• Collate analysis of product, category and campaign performance, customer behavior, sales patterns, and search trends, presenting insights and recommendations in cross functional meetings.
• Ensure SEO best practices are considered and included in DX plans.
• Undertake regular site walks to uphold standards set for digital experience.
• Collaborate with functions across the business to set the necessary requirements for e-commerce growth, ensuring brand expression, customer experience standards and business objectives are met.
• Work closely with Regional Merchandising team to understand incoming ranges, investment levels, and selling speeds to communicate product assortment effectively online.
• Partner with Global Digital Experience (DX) to deliver new functionality and experiences and maintain a consistent journey in-line with commercial priorities and brand strategy.
• Partner with Global DX to establish site experience strategies and ecommerce photography briefs to support a clear, dynamic, and innovative shopping experience.
• Partner with Global DX on A/B Testing at a global and regional level and data gathering using Google Analytics and site merchandising and search tools.

Requirements

• Previous experience working in a similar role with the skills highlighted below.
• Proficient in Microsoft Office Suite and Google Analytics.
• Familiar with internal reporting tools, ecommerce and CMS platforms, site merchandising tools such as Fredhopper, design tools such as Figma, and A/B testing tools.
• Collaborative, customer-focused, innovative, action-oriented, and efficient.
• Strong listening skills with the ability to communicate clearly and effectively.
• Passionate about digital and eager to take ownership of ideas.
• Interest in fashion and a strong customer-first mindset.

Nice to Have

• Experience with site merchandising tools such as Fredhopper.
• Experience with design tools such as Figma.
• Experience with A/B testing tools.
• Experience working in fashion or luxury retail digital environments.

Qualifications

• Experience working in a similar digital experience role.

Benefits & Perks

• Attractive benefits with extensive development opportunities around the globe.
• 25% staff discount usable on all H&M Group brands in stores and online.
• Medical, Vision, and Dental Coverage.
• Employee Assistance Program.
• Vacation, Wellness, Holiday, and Parental Pay.
• Health and Dependent Care FSA.
• Additional Voluntary Benefits.