Digital Experience Manager

Fortune Brands

Riverwoods, IL

Full Time

Mid Level

65k-99k

9 days ago

Job Description

About the Role

As a Digital Experience Manager on the Web Experience Team, you'll have the opportunity to manage and support the maintenance, operation, and development of our mission-critical websites. In this position, you will lead the day-to-day efforts of our various web experience programs including gathering functional requirements, designing, and overseeing development of new experiences, implementing ongoing website content updates, planning, and testing integrations, validating new digital tools, and making key decisions based on user data and feedback. You will interface directly with internal and external IT/IS teams to ensure the successful development and deployment of web projects, and you will partner with our different business unit teams to assist them with their web experience needs.

Key Responsibilities

Manage the day-to-day operations, maintenance, and administration of the Fortune Brands Innovations website portfolio.
Develop and implement elegant interfaces and designs to elevate our customers' experience throughout their digital shopping journey, including wireframes, prototypes and UX designs.
Produce and publish new digital content in a creative way.
Perform enhancements to existing system(s).
Conceive and develop new features and extend existing features of our web applications.
Understand all aspects of our platform including frontend and backend technologies.
Develop, evaluate, and oversee the implementation of A/B testing.
Oversee, edit and drive onsite content to improve customer engagement through content, SEO and CRO.
Develop and refine procedures for repeatable success.
Oversee website standards (i.e. images, graphics, videos and artwork).
Audit content to ensure accuracy and consistency across brands.
Collaborate with other teams and departments (e.g. agencies, product managers, creative team, IT, etc.).
Monitor and analyze website traffic for insights to drive customer acquisition.
Keep track of developments in web technology.

Requirements

Minimum 3 years of experience managing websites.
Experience with image editing tools such as Adobe Photoshop, XD, Figma, and/or Illustrator.
Experience publishing and curating content on websites.
Experience with content management systems (CMS).
Experience in participating of defining value added platforms to support business initiatives.
Working knowledge of SEO, SEM, and social media acquisition tactics.
Working knowledge of HTML, CSS, and JavaScript.
Moderate to high level capability with database queries, Microsoft Excel, Microsoft Access.
Understanding of website architecture, internal website search and URL structure.
Working knowledge of web analytics providers such as Google Analytics.

Nice to Have

Bachelor's, Associate's, or certificate in Marketing, Communications, User Experience, or a related field.

Qualifications

Bachelor's, Associate's, or certificate in Marketing, Communications, User Experience, or a related field (preferred).

Benefits & Perks

Robust health plans.
A market-leading 401(k) program with a company contribution.
Product discounts.
Flexible time off benefits (including half-day summer Fridays per policy).
Inclusive fertility / adoption benefits.
Participation in annual bonus or sales incentive plans.
Support for overall health and wellness of associates.

Working at Fortune Brands

Fortune Brands believes in fair and equitable pay and supports an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves. The company fosters a high-performing team environment that values thinking big, learning fast, and making bold decisions. They support the overall health and wellness of their associates through comprehensive benefits and inclusivity initiatives.

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