Digital Experience Manager

About the Role

Key Responsibilities

• Manage the day-to-day operations, maintenance, and administration of the Fortune Brands Innovations website portfolio.
• Develop and implement elegant interfaces and designs to elevate our customers' experience throughout their digital shopping journey, including wireframes, prototypes and UX designs.
• Produce and publish new digital content in a creative way.
• Perform enhancements to existing system(s).
• Conceive and develop new features and extend existing features of our web applications.
• Understand all aspects of our platform including frontend and backend technologies.
• Develop, evaluate, and oversee the implementation of A/B testing.
• Oversee, edit and drive onsite content to improve customer engagement through content, SEO and CRO.
• Develop and refine procedures for repeatable success.
• Oversee website standards (i.e. images, graphics, videos and artwork).
• Audit content to ensure accuracy and consistency across brands.
• Collaborate with other teams and departments (e.g. agencies, product managers, creative team, IT, etc.).
• Monitor and analyze website traffic for insights to drive customer acquisition.
• Keep track of developments in web technology.

Requirements

• Minimum 3 years of experience managing websites.
• Experience with image editing tools such as Adobe Photoshop, XD, Figma, and/or Illustrator.
• Experience publishing and curating content on websites.
• Experience with content management systems (CMS).
• Experience in participating in defining value added platforms to support business initiatives.
• Working knowledge of SEO, SEM, and social media acquisition tactics.
• Working knowledge of HTML, CSS, and JavaScript.
• Moderate to high level capability with database queries, Microsoft Excel, Microsoft Access.
• Understanding of website architecture, internal website search and URL structure.
• Working knowledge of web analytics providers such as Google Analytics.

Nice to Have

• Bachelor's, Associate's, or certificate in Marketing, Communications, User Experience, or a related field.

Qualifications

• Please provide portfolio/work samples with resume.

Benefits & Perks

• Competitive salary range of $56,000-$84,700 USD (or $65,000-$99,000 USD depending on the role).
• Participation in annual bonus plan or role-based sales incentive plan.
• Comprehensive health plans.
• Market-leading 401(k) program with company contribution.
• Product discounts.
• Flexible time off benefits, including half-day summer Fridays.
• Inclusive fertility / adoption benefits.
• Supportive Employee Resource Groups.