Digital Experience Manager

About the Role

Key Responsibilities

• Support the Director of Digital Experience in executing the overall strategy for website and app platforms, ensuring alignment with business goals and customer needs.
• Collaborate with the Director to identify areas for improvement in digital experience and help implement enhancements.
• Act as a key point of contact for marketing teams, ensuring seamless communication and alignment on digital priorities.
• Develop and maintain project timelines and task lists, effectively coordinating multiple projects simultaneously.
• Help coordinate and oversee the implementation of website and app updates, including feature rollouts, content changes, and performance optimizations.
• Advocate for user-first design principles, ensuring digital platforms provide accessible, user-centric experiences.
• Integrate website and app strategies with the annual marketing plan, aligning with broader brand objectives and service line marketing campaigns.
• Serve as a support resource for cross-functional teams, including marketing, creative, IT, and analytics, to ensure digital experience initiatives are aligned and executed efficiently.
• Collaborate with marketing leadership and service line marketing teams to integrate campaigns, promotions, and content into digital platforms.
• Liaise with external vendors, agencies, and partners to support website and app initiatives as needed.
• Provide training and guidance to team members and stakeholders on digital tools, processes, and best practices.
• Monitor website and app performance metrics and provide actionable recommendations to improve user experience and engagement.
• Conduct regular quality assurance (QA) testing to identify and address issues related to functionality, design, and performance.
• Support the integration of personalization tools, analytics, and marketing automation into digital platforms.
• Help manage back-end and front-end updates, ensuring platforms remain stable, secure, and optimized.
• Work with the Director to establish and enforce digital standards, guidelines, and best practices.
• Assist in creating and maintaining documentation, including technical specifications, style guides, and workflows.
• Partner with compliance and legal teams to ensure platforms meet data privacy and accessibility requirements.
• Collaborate with analytics teams to track and analyze KPIs, and assist in preparing reports and insights for leadership.
• Identify trends, evaluate competitors, and review new approaches and tools to enhance CX, UX, and UI.

Requirements

• Bachelor's degree in Marketing, Digital Communications and Media/Multimedia, Webmaster and Web Management, or related field.
• All certifications are required upon hire unless otherwise stated.
• Minimum 5 years of experience in digital marketing, website/app management, or a related role.
• Experience defining consumer experiences across a multichannel ecosystem.
• Demonstrated success supporting digital initiatives and optimizing customer experiences.
• Experience with website and app management tools (e.g., SiteCore, WordPress, Adobe Experience Manager, or similar CMS platforms).
• High understanding of front-end and back-end development processes and technologies (e.g., HTML, CSS, Google Tag Manager, JavaScript).
• Strong knowledge of analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
• Familiarity with behavioral analysis tools, including Google Search Console, Fullstory, Semrush, Google Optimize, Optimizely.
• Knowledge of SEO, accessibility (WCAG standards), and usability best practices.
• Experience with user testing, product usability, and A/B testing.
• Experience with collaboration and workflow tools such as Jira, Trello, or Asana.
• Strong organizational skills and ability to manage multiple tasks and priorities.
• Proven ability to create and maintain documentation and workflows.
• Excellent communication and interpersonal skills.
• Proactive problem solver with a focus on results.
• Detail-oriented with a commitment to quality and accuracy.
• Highly adaptable and able to thrive in a fast-paced environment.
• Passion for improving digital healthcare journeys and delivering user-focused experiences.

Nice to Have

• Experience with behavioral analysis tools like Fullstory, Semrush, Google Optimize, Optimizely.
• Experience supporting cross-functional teams to execute digital projects and initiatives.

Qualifications

• Bachelor's degree in Marketing, Digital Communications and Media/Multimedia, Webmaster and Web Management, or related field.
• Minimum 5 years of relevant experience.

Benefits & Perks

• Join us and discover the support to do more meaningful work and enjoy a more rewarding life.
• Connect with the most integrated health system in Georgia, and start a future that gives you more.