Digital Experience Marketing Manager

About the Role

Key Responsibilities

• Lead global website governance and execute scalable action plans for UX and functional improvements.
• Guide regional marketing leaders to ensure brand consistency and a unified digital experience across all localized websites, including adherence to style guidelines.
• Manage day-to-day front-end and back-end operations for North American regional websites within Sitecore CMS, ensuring content accuracy, performance, and alignment with digital strategy.
• Support decentralized efforts across international regional websites, maintaining consistency with Atkore's digital standards and governance framework.
• Develop and execute SEO strategy using competitive analysis, keyword optimization, and performance tracking across Atkore and competitor sites.
• Collaborate cross-functionally with marketing, IT, and business units to enhance website effectiveness and conversion.
• Maintain integration of marketing automation platforms and ensure seamless lead generation workflows.
• Build and maintain governance documentation, system architecture, and standard operating procedures.
• Own the change management lifecycle including development, staging, QA, and backlog prioritization.
• Partner with business units to create and optimize web content aligned with strategic objectives.
• Ensure adherence to SEO best practices, accessibility standards (WCAG 2.2), global security protocols, and data protection regulations (GDPR).
• Analyze and report key website performance metrics, developing insights and strategic recommendations.
• Support execution of social media and newsletter strategies to drive engagement and traffic.

Requirements

• 8+ years of experience in web management, digital marketing, or related field.
• 5+ years of hands-on experience managing websites within CMS platforms, especially Sitecore.
• Experience working within the Sitecore ecosystem, including tools such as Sitecore Discover, Search, Content Hub, Personalize, and CDP, is a strong plus.
• Proficient in SEO strategy, Google Analytics, Google Tag Manager, and AI-powered SEO tools (e.g., SEMrush, Similarweb).
• Strong understanding of PHP, HTML5, CSS, JavaScript, mySQL, and cross-browser/platform compatibility.
• Experience with CRO tools (e.g., Hotjar, Optimizely) and A/B testing methodologies is a plus.
• Familiarity with WCAG 2.2 accessibility standards, GDPR, and ADA compliance.
• Deep understanding of the marketing funnel and digital tactics across top, mid, and bottom funnel stages.
• Proven experience integrating marketing automation platforms, lead generation workflows, and CRM tools.
• Experience with paid search campaigns and performance optimization.
• Strategic thinker with strong communication and storytelling skills to influence stakeholders.
• Demonstrated ability to lead without direct authority, manage priorities, and present digital roadmaps to leadership.
• Passion for innovation and continuous learning in the digital space.

Nice to Have

• Experience with Sitecore tools such as Content Hub, CDP, and Personalize.
• Experience with AI-powered SEO tools like SEMrush and Similarweb.
• Experience with cross-browser and cross-platform compatibility testing.
• Experience with content lifecycle management and personalization within Sitecore ecosystem.

Qualifications

• Educational background is not explicitly specified but implied to include relevant experience in web management or digital marketing.

Benefits & Perks

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Paid Time Off and paid holidays.
• Any leave required under federal, state, or local law.