Digital Experience Strategist

About the Role

Key Responsibilities

• Advise sales leaders, marketers, design, and web teams on developing engaging content that drives leads across brands and regions.
• Responsible for digital strategy in partnership with sales leaders and marketers on go-to-market strategies for incorporating and transitioning partner content, products, and solutions into RPS brand offerings.
• Lead customer-centric and data-driven approaches, leveraging tools to test content and gain insights for user engagement and lead generation.
• Stay informed about competitors and identify opportunities based on competitor analysis.
• Manage multiple work streams and balance project priorities with global stakeholders.
• Supervise day-to-day requests from stakeholders, recommending best practices to promote various forms of content.
• Perform peer reviews of content drafts to ensure consistent styles and component use.
• Guide a team of near-off-shore resources as business demand grows, including project management.
• Perform other duties as assigned.

Requirements

• Bachelor's degree and 7 years related experience.
• Highly preferred: Bachelor's degree with 7+ years of professional experience, including at least 5 years in the B2B wholesale insurance industry.
• Experience with independent brokers, the E&S market, and employee benefits.
• Digital-first mindset with demonstrated experience using tools like GA4 to inform content strategy and improvement.
• Exceptional presentation, written, and verbal communication skills, with the ability to negotiate cross-functionally.
• Experience developing B2B and B2C content for a global audience, including localized content.
• Experience with page layout and design in component-based content management systems.
• Familiarity with digital marketing tools and platforms such as GA4, Figma, SEMRush, Ceros, Trello, Workfront, and Smartsheets.
• Experience with agile methodology is a plus.
• Experience working with M&A transitions is preferred.
• Understanding the global wholesale commercial insurance marketplace and interest in educating consumers about industry trends.
• Data-driven strategic thinking with hands-on experience using analytics and research tools.
• Talented digital writer with experience interviewing subject matter experts and simplifying complex concepts.
• Skilled communicator who influences stakeholders to develop content strategies that meet business goals.
• Ability to thrive in fast-paced environments with flexible working hours, organized, adaptive, collaborative, curious, and self-starting.

Nice to Have

• Experience with agile methodology.
• Experience working with M&A transitions.

Qualifications

• Bachelor's degree.
• 7 years related experience.

Benefits & Perks

• Medical/dental/vision plans, which start from day one.
• Life and accident insurance.
• 401(K) and Roth options.
• Tax-advantaged accounts (HSA, FSA).
• Educational expense reimbursement.
• Paid parental leave.
• Digital mental health services (Talkspace).
• Flexible work hours.
• Training programs.
• Gallagher Thrive program for health and wellbeing.
• Charitable matching gift program.
• And more...