Digital Experimentation AnalystLocation : Fort Worth, TX

Cbase

Fort Worth, TX

Contract

Mid Level

8 days ago

Job Description

About the Role

This role is a member of the Digital Experimentation Team within the Digital Customer Experience Team. The position is responsible for managing and delivering on the Digital Experimentation program, focusing on establishing best practices for measurement, designing and analyzing A/B tests, and promoting a test-and-learn culture to increase conversion and drive revenue improvement.

Key Responsibilities

Establish best practices for measurement of experiments using statistical methods and help others design, analyze, and communicate the results of their experiments.
Design, execute, and analyze A/B tests.
Build a culture of experimentation by running successful tests, building partnerships with key stakeholders, and spreading interest in a test-and-learn culture.
Identify opportunities for analysis and testing on the site that increase conversion or drive revenue improvement, and use data to communicate recommendations to stakeholders.
Work with stakeholders to understand business needs and develop viable solutions.
Ensure the experimentation program is scalable, repeatable, effective, and meets stakeholder expectations.
Collaborate with vendors and internal analytics implementation teams to develop reporting strategies and ensure data is being collected properly and accurately.
Work with developers to set up testing campaigns.
Define best practice approaches for a successful experimentation program.

Requirements

Bachelor's degree in Statistics, Applied Mathematics, Computer Science, Economics, Engineering, or a related field.
Proficiency in Python, R, or other relevant modern programming languages.
Experience with digital experimentation and causal inference.
Experience with SQL.
Experience with Adobe products or similar testing tools.
Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision.
Outstanding analytical thinking and problem-solving abilities.
Ability to translate business goals into experiments.
Excellent interpersonal and communication skills with the ability to tailor approach to different audiences.
Ability to work effectively with a range of stakeholders and convey technical information clearly.

Nice to Have

MS in Statistics, Applied Math, Computer Science, Economics, Engineering, or a related field.
Experience with marketing technology tools including Adobe Analytics and Adobe Target.
Core technical skills including experience with Databricks.

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