Digital Optimization Manager

Spectraforce Technologies

Pleasanton, CA

Contract

Mid Level

121k-121k

4 days ago

Job Description

About the Role

This position is on the Client's Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe. The client is seeking a skilled and proactive Digital Optimization Manager to join the team, responsible for evolving and executing digital optimization strategies including A/B testing, multivariate testing, and web personalization. The role involves partnering with Digital Marketing Managers and cross-functional teams to enhance user experience across digital properties, with a focus on Adobe Target, front-end development, and data-driven insights.

Key Responsibilities

Ideate, build, maintain, and report on A/B tests, multivariate tests, and personalized experiences utilizing Adobe Target or similar enterprise-level technology.
Develop and maintain custom Adobe Target code, including Web SDK and other relevant libraries, and participate in code reviews to ensure code quality.
Stay up to date with the latest Adobe Target features and best practices.
Plan, build, and execute A/B tests to optimize website experiences, including landing pages, CTAs, layouts, and content variations to drive incremental engagement.
Serve as a subject matter expert on design of experiments, including test structure, success metrics, and experiment duration calculations.
Document best practices, train, and assist Digital Marketing Managers on basic A/B testing in Adobe Target.
Utilize analytics tools to track performance, identify trends, and translate data into actionable insights for stakeholders.
Continuously assess and improve website performance, user experience, and conversion rates.
Leverage Adobe Analytics and heatmap tools to identify and prioritize testing opportunities.
Create and maintain documentation for Adobe Target implementations and processes.
Manage and support ongoing optimization initiatives, including planning, testing, reporting, and forecasting.
Assist in training and supporting Digital Marketing Managers and regional marketers to scale optimization programs.
Collaborate cross-functionally with Developers, Web production, Marketing Technology, Digital Marketers, Analysts, and Designers to plan, build, and execute testing and personalization initiatives.

Requirements

3-6 years of related experience in digital optimization and digital marketing.
3+ years of hands-on experience with Adobe marketing and optimization technologies, including Adobe Target, Adobe Analytics, Adobe CDP, and Adobe Experience Manager, or similar enterprise-level tools.
3+ years of experience in front-end development and web technologies including HTML, CSS, and JavaScript frameworks such as React, Angular, or Vue.js.
Proven ability to analyze data from multiple sources and derive actionable insights from user behavior tools like Contentsquare or Hotjar.
Ability to manage multiple projects simultaneously while meeting goals and deadlines.
Proactive problem-solving skills with the ability to assess ambiguity and develop effective solutions.
Familiarity with Jira and Workfront is a plus.

Nice to Have

Familiarity with Jira and Workfront.

Qualifications

Experience in digital optimization and digital marketing.
Proficiency with Adobe Target, Adobe Analytics, and front-end web technologies.

Benefits & Perks

Position's starting pay is $58.00/hr.
Information on benefits, equal opportunity employment, and location-specific notices available via provided link.

Working at Spectraforce Technologies

The description emphasizes a collaborative, innovative environment focused on digital excellence, continuous learning, and cross-functional teamwork to drive business outcomes.

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