Digital Insights Analyst (eCommerce)

About the Role

Key Responsibilities

• Build dashboards and reports, using tools like Power BI and Microsoft Excel, to deliver consumable data and insights.
• Maintain, monitor, analyze, and communicate performance insights that impact weekly, monthly, and quarterly KPIs and metrics.
• Support eCommerce organization by completing ad hoc analysis and reporting requests.
• Collaborate with Content, Merchandising, Digital Operations, and other eCommerce teams to enhance insights, reporting, and performance measurement.
• Partner with these teams to conduct deep-dive, detailed analyses to uncover actionable insights and recommendations to improve performance.
• Help eCommerce teams define KPIs and benchmarks to evaluate business performance.
• Effectively communicate technical topics with non-technical team members.
• Deliver sensibly curated insights that decision-makers care about for prioritization purposes, strategic projects, and business presentations.

Requirements

• Bachelor's degree in a quantitative field, business, or marketing; Master's preferred.
• Experience working with Adobe Analytics, Google Analytics, and Power BI.
• 1-3 years' experience with business and digital analytics.
• Advanced skills in Microsoft Excel.
• Experience with tag management (e.g., Google Tag Manager, Adobe Launch, Tealium) and tools used to debug digital analytics event tracking.
• Comprehensive understanding of eCommerce, usability principles, and digital and website technologies.
• Ability to combine various data sources to tell a cohesive story.
• Desire to solve complex problems using analytical skills.
• Ability to consolidate and package results and insights into well-organized, consumable presentations with actionable recommendations.
• Familiar with relational database structures.

Nice to Have

• Experience working with SQL.
• Experience working with Python or R.
• Experience working with qualitative customer survey/NPS data.

Qualifications

• Bachelor's degree in a relevant field; Master's degree preferred.
• 1-3 years' experience in digital analytics.

Benefits & Perks

• The annual base salary range is $50,000 - $62,000.
• Employee Discount.
• Paid Time Off.
• Medical, Dental, and Vision Coverage.
• 401(k) and Roth 401(k).
• Stock Purchase Plan.
• Life Insurance.
• Flexible Spending Account.
• Opportunities for Advancement.
• Tuition Reimbursement for Qualified Courses.
• Strong Company Culture.
• Employee Resource Groups.