Digital Lead

University of Michigan

Ann Arbor, MI

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

As the Digital Lead, you will manage email projects (Salesforce Marketing Cloud and ThankView) and oversee the synchronous and asynchronous touch points for our Michigan Ross constituents (alumni, donors, friends, parents, faculty/staff) that take place in the cloud. You will ensure all collateral meets accessibility requirements and brand standards.

Key Responsibilities

Manage email projects using Salesforce Marketing Cloud and ThankView.
Oversee synchronous and asynchronous communication touch points for Michigan Ross constituents.
Ensure all collateral meets accessibility requirements and brand standards.

Requirements

Experience managing email marketing projects, preferably with Salesforce Marketing Cloud and ThankView.
Knowledge of accessibility standards and brand compliance.
Ability to oversee multiple communication channels and touch points.

Working at University of Michigan

The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to make a positive difference in the world.

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