Email Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement an email content calendar for all of the strategic priorities of the organization, including new product offerings, special events, partnership announcements, and campaigns.
• Maintain regular NCC weekly and monthly newsletters.
• Understand the NCC's various audiences and segment lists based on behavior, demographics, and email performance data to ensure personalized and relevant messaging that is driving actions or deepening engagement.
• Oversee the email contact list management, including managing the use of email collection forms on NCC's website or in-person uses to ensure consistent, legal, and optimized contact data flow into the CRM in partnership with the NCC's Database Manager.
• Lead the uploading of new contact lists from spreadsheets or other documentation into CRM.
• Support the migration of NCC's email database from Constant Contact into Salesforce Marketing Cloud, and oversee list management within the CRM to ensure accuracy and segmentation.
• Implement automated email workflows (e.g., welcome series, re-engagement, event triggers).
• Facilitate an internal email request system, working with cross-functional teams to prioritize and meet needs, ensuring all email requests are scheduled, written, tested, approved, and delivered on time.
• Support the Education team's email needs, including a weekly newsletter and targeted emails for professional development and new resources in partnership with the Senior Director, Educational Product Marketing.
• Collaborate cross-functionally with design, content, product, and development teams to create cohesive messaging and optimized customer journeys.
• Develop and run A/B tests on subject lines, content, calls to action, and send times.
• Monitor campaign metrics (open rates, click-through rates, conversion rates, unsubscribe rates, etc.) and generate actionable insights.
• Maintain and continuously improve email hygiene and list quality.
• Support the development of a strategy around email communications and targeted email campaigns.
• Support the customer relationship management migration process in 2026.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• Excellent writing and editing skills.
• 5-6 years of experience in email marketing or CRM, preferably for a large organization or digital-first environment.
• Proficiency with email marketing platforms (e.g., Constant Contact, MailChimp, HubSpot, Salesforce Marketing Cloud).
• Familiarity with data privacy regulations (e.g., CAN-SPAM, GDPR, CCPA).
• Exceptional attention to detail, ability to manage competing priorities and meet tight deadlines.
• Experience with HTML/CSS for email formatting.
• Knowledge of digital production tools such as Photoshop.
• Cross-channel experience (social media, digital advertising, video, etc.)
• Familiarity with web design, web analytics, and content management systems (e.g., Google Analytics, UTM tracking).

Nice to Have

• Experience with web design.
• Experience with web analytics and content management systems.
• Familiarity with web design, web analytics, and content management systems.

Qualifications

• Bachelor's degree in marketing, communications, or related field.