Email Marketing Manager

Robert Half

Fort Washington, PA

Contract

Senior

4 days ago

Job Description

About the Role

We are looking for an experienced Email Marketing Manager to join our team on a long-term contract basis in Fort Washington, Pennsylvania. This role requires a skilled individual who can oversee the execution of email campaigns, manage audience segmentation, and ensure compliance within a regulated marketing environment. If you thrive in a collaborative setting and have a track record of delivering high-quality campaigns, we encourage you to apply.

Key Responsibilities

Oversee audience segmentation and manage dynamic list generation using Segment to ensure targeted email campaigns.
Set up, test, and launch email campaigns and automated journeys using Iterable or a comparable marketing automation platform.
Ensure accurate delivery of messages to the appropriate audience at the optimal time.
Monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies.
Maintain consistency and adhere to regulatory and compliance standards within a highly regulated marketing environment.
Collaborate with cross-functional teams, including content creators, designers, and sales professionals, to align campaign goals.
Troubleshoot and escalate issues related to campaign performance or technical challenges.
Provide insights and recommendations to improve marketing strategies based on data-driven analysis.

Requirements

Proficiency in utilizing Segment for audience segmentation and data management.
Hands-on experience with Iterable or a similar email marketing automation tool.
Strong familiarity with marketing practices within the pharmaceutical industry.
Proven ability to independently develop and launch email campaigns with exceptional attention to detail.
Knowledge of regulatory and compliance standards relevant to marketing in highly regulated industries.
Experience in working with B2B or endemic media platforms targeting healthcare professionals is a plus.
Ability to collaborate effectively with internal teams and stakeholders to achieve marketing objectives.

Nice to Have

Experience in working with B2B or endemic media platforms targeting healthcare professionals.

Qualifications

Experience with Segment for audience segmentation and data management.
Experience with Iterable or similar email marketing automation tools.
Knowledge of marketing practices within the pharmaceutical industry.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.

Working at Robert Half

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We work to put you in the best position to succeed by providing access to top jobs, competitive compensation and benefits, and free online training. We value collaboration and strive to create a supportive environment for our professionals.

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