Digital Marketer/Graphic Design/Social Media Specialist

About the Role

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Conduct thorough research to identify target audiences and market trends.
• Analyze website traffic and user engagement metrics using analytics tools to optimize campaigns.
• Manage Search Engine Marketing (SEM) initiatives, including pay-per-click (PPC) advertising.
• Utilize Search Engine Optimization (SEO) techniques to improve organic search rankings.
• Create and manage content for the company website using WordPress, ensuring it is optimized for SEO.
• Design visually appealing graphics for digital campaigns using graphic design tools.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Monitor and report on the performance of digital marketing campaigns, making data-driven adjustments as necessary.

Requirements

• Proven experience in digital marketing or a related field is preferred.
• Strong knowledge of SEO, SEM, and web analytics tools (e.g., Google Analytics).
• Familiarity with HTML, CSS, and WordPress is highly desirable.
• Excellent research skills with the ability to analyze data and derive actionable insights.
• Proficiency in graphic design software is a plus.
• Strong communication skills and the ability to work collaboratively in a team environment.
• A creative mindset with an eye for detail and a passion for staying updated on industry trends.

Nice to Have

• Proficiency in graphic design software.

Qualifications

• Experience in digital marketing or a related field.

Benefits & Perks

• Flexible schedule