Digital Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms including social media, email, and websites.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Create engaging content that resonates with target audiences, including blog posts, social media updates, and email newsletters.
• Manage online advertising campaigns, including PPC and display ads, ensuring optimal performance and ROI.
• Utilize analytics tools to track campaign performance, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Stay updated on industry trends and emerging technologies to enhance digital marketing efforts.
• Conduct A/B testing on various marketing channels to determine the most effective strategies.

Requirements

• Proven experience in digital marketing or related field.
• Proficiency in accounting software such as QuickBooks, Quicken, Sage, Xero, or similar platforms is highly desirable.
• Strong understanding of financial concepts including GAAP principles, balance sheet reconciliation, general ledger accounting, debits & credits, journal entries, accounts payable/receivable, payroll processing, budgeting, and account reconciliation.
• Familiarity with public accounting practices and governmental accounting is a plus.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills for effective content creation and reporting.
• Experience with financial report writing and technical accounting is preferred.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Proficient in using digital marketing tools and platforms for campaign management.

Nice to Have

• Experience with social media advertising and marketing analytics tools.
• Knowledge of online blogs, market research, and lead generation strategies.
• Experience with ROI analysis and data reporting.

Qualifications

• Experience in digital marketing or related field.

Benefits & Perks

• Health insurance
• Paid time off
• 401(k) matching
• Employee discount
• Work location: In person
• Pay: $18.00 - $25.00 per hour
• Expected hours: 20 - 40 per week