Digital Marketing

NextGen Healthcare

Full Time

Senior

13 days ago

Job Description

About the Role

The Digital Marketing I is a data-driven marketing professional with a focus on developing, executing, and optimizing digital marketing demand generation campaigns. This role will be responsible for building multi-touch marketing strategies that promote customer acquisition, retention, and engagement across the digital landscape of the B2B buyer journey.

Key Responsibilities

Create, implement, and optimize multi-channel digital campaigns, including SEO, PPC, and social media advertising.
Track and evaluate KPIs such as conversion rates, cost per lead, and engagement to optimize marketing spend.
Collaborate with Web Developers on the strategy to support website and page layout optimization.
Support A/B testing, landing page improvements, and chatbot enhancements to drive lead conversions.
Partner with sales and product teams to align marketing efforts with business goals.
Enhance campaign effectiveness in managing and segmenting the client and prospect database.
Leverage data insights to make program adjustments, improve engagement and increase lead quality.
Perform other duties that support the overall objective of the position.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or any combination of education and experience which would provide the required qualifications for the position.
4-6 years of experience in B2B digital marketing demand generation with demonstrated success in digital marketing lead generation and pipeline growth.
Experience with social media, email, SEO, PPC, and retargeting.
Knowledge of the B2B Digital buyer's journey, with a focus on demand creation and sales opportunity acceleration.
Familiarity with CRM and marketing automation tools.
Proficient in data analytics and tactical execution.
Ability to support growth through lead generation and pipeline contribution.
Ability to manage multiple projects and meet deadlines in a dynamic environment.