Digital Marketing Account Lead

About the Role

Key Responsibilities

• Serving as the primary point of contact for assigned digital marketing clients, delegating tasks to Strategists and Coordinators as needed.
• Commanding the respect of clients in meetings and communication - coaching them to be a good client long term and proving our value on a long term basis.
• Demonstrating an advanced level of knowledge of all aspects of digital marketing including SEO, social media, paid advertising, and content marketing.
• Maintaining two or more advanced certifications, e.g. Google Ads, Analytics, etc.
• Maintaining client happiness and retention throughout their contract, providing excellent customer service.
• Taking the lead in meetings with the client and other relevant team members, and communicating the goals and significance of reports and progress to clients in meetings and email.
• Allocating the budget strategically throughout the quarter for optimal campaign success.
• Strategizing new ideas to help move the client campaign forward.
• Helping with client sales meetings and proposals.
• Assisting the Digital Marketing Director in managing and training the team, as well as serving as a strategic leader in helping the team offer new products or services.
• Providing thought leadership to Interns, Coordinators, and Strategists and helping with their career development.

Requirements

• Bachelor's Degree in Marketing, Journalism, Mass Communication, English, Public Relations, or other related field.
• Strong written and verbal communication skills.
• Knowledge of SEO, WordPress, and Adobe Creative Suite preferred.
• Knowledge of current marketing strategies and how to apply them to clients in a wide range of industries.
• Knowledge of Google marketing platforms, including Google Analytics, Search Console and Tag Manager.
• Experience leading a small team of employees, an internal marketing campaign, or multiple client campaigns in an agency environment.
• A successful Digital Marketing Account Lead contributes to the success of our team and our clients by: Serving as the primary point of contact for assigned digital marketing clients, delegating tasks to Strategists and Coordinators as needed.
• Commanding the respect of clients in meetings and communication - coaching them to be a good client long term and proving our value on a long term basis.
• Demonstrating an advanced level of knowledge of all aspects of digital marketing including SEO, social media, paid advertising, and content marketing.
• Maintaining two or more advanced certifications, e.g. Google Ads, Analytics, etc.

Nice to Have

• Knowledge of SEO, WordPress, and Adobe Creative Suite preferred.
• Knowledge of current marketing strategies and how to apply them to clients in a wide range of industries.
• Knowledge of Google marketing platforms, including Google Analytics, Search Console and Tag Manager.

Qualifications

• Bachelor's Degree in Marketing, Journalism, Mass Communication, English, Public Relations, or other related field.

Benefits & Perks

• Health insurance
• 401(k)
• 401(k) matching
• Paid time off
• Parental leave
• Vision insurance
• Flexible schedule
• Retirement plan