Digital Marketing Advisor

About the Role

Key Responsibilities

• Completes campaign requirements which may include segmentation of the audience, delivery setup, campaign design, marketing automation, and monitoring.
• Understand the BRDs or client guidelines to develop an email.
• Troubleshoot the email code for rendering issues.
• Provides support in peer reviewing and testing campaigns built by other team members.
• Apply best practices and help to improve manual/automated processes.
• Provides support in issue analysis, escalation, and resolution.
• Post-launch campaign monitoring and generating reports.

Requirements

• Minimum required education: High School Diploma.
• Strong English Skills for Business (Written and Spoken).
• Minimum 1-3 years of experience in marketing technology and operations focusing on the execution of marketing on behalf of the client.
• Background with experience in one or more marketing automation tools; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo.
• Understanding of leading practices in email marketing.
• Database understanding and maintenance.
• HTML 4.0 and CSS for Emails.
• Knowledge about A/B testing implementation for campaign deployment.
• Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign automation.
• Understanding of marketing operations, processes, and business requirements.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.
• Strong written and verbal communication skills.

Nice to Have

• Knowledge in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo.
• Experience and knowledge about campaign workflows and processes.
• Responsive email development, dynamic content creation, and template update.
• Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services.
• Technologies: jQuery, XML, JavaScript Web and server side, HTML, CSS, and SOAP.
• Certified in Marketing Automation tools (preferred Marketo, Salesforce, Adobe Campaign and Eloqua).

Benefits & Perks

• Health and Life Insurance
• Accenture days, 3 additional vacation days
• On site doctor
• Birthday leave
• Internet reimbursement