Digital Marketing Analyst

About the Role

Key Responsibilities

• Analyze digital marketing campaign performance of various marketing channels and support marketing teams for marketing analytics.
• Consistently monitor campaigns to ensure KPIs are met.
• Pull data from internal and external data sources via SQL, develop, debug, and execute SQL code for acquiring the correct data with needed dimensions.
• Partner with Digital Marketing on real-time optimizations and own weekly and monthly performance reviews with dashboards in Power BI.
• Present written analysis and data insights to stakeholders including senior business partners regularly, across different teams.
• Cull insights into actionable optimizations to drive online and offline KPIs.
• Write Python code for advanced analytics around customer retention, customer lifetime value, and churn analysis.
• Prepare the 'whys' behind performance trends and communicate both in written and verbal formats.
• Drive innovation by collaborating with the marketing team to recommend and execute tests on marketing campaigns and site promotional pages to increase conversion and ROI, sharing results from A/B testing.
• Analyze customer data to report and recommend strategies for customer segmentation, customer lifetime value, and customer retention.
• Help forecast future performance for campaigns and marketing channels using various forecasting techniques and create alerts.
• Collaborate across marketing channel owners, advanced analytics & IT, and agency partners on reporting synergies and accuracies.
• Apply expertise in quantitative analysis, data mining, and data presentation to identify opportunities for business improvements and support recommendations.
• Conduct functional and technical analysis of ML-driven opportunities, balancing statistical and ML models to provide business insights.
• Select and test predictive models, recommendations, and anomaly detection.
• Build machine learning models for classification and regression to discover predictive insights related to network and business objectives.

Requirements

• Bachelor's degree in Computer Science, Economics, Statistics, Analytics, Engineering, Business Administration or related field; Master’s degree preferred.
• 2-4+ years of relevant experience in marketing analytics, data analytics, and business analytics.
• Aptitude to learn and analyze customer data to derive paid social strategies, objectives, and tactics.
• Highly motivated, a brilliant communicator, and a resourceful problem-solver with the ability to collaborate effectively with cross-functional teams.
• Experience partnering directly with business functions and communicating complex analyses to non-technical leaders.
• Working knowledge of SQL and/or BigQuery or Snowflake preferred.
• Experience using Google Analytics and other parts of the Google Cloud Marketing Platform is highly preferred.
• Experience with Python or R and data science projects.
• Experience with Data Bricks, Snowflake.
• Strong dashboarding and data storytelling experience; proficient with data visualization tools like Power BI or Tableau.
• Highly organized and detail-oriented.
• Ability to work in a fast-paced business environment.
• Friendly demeanor and outstanding customer service skills.
• Excellent written and verbal communication skills.

Nice to Have

• Experience with Google Analytics and other parts of the Google Cloud Marketing Platform.
• Experience with Data Bricks, Snowflake.

Qualifications

• Bachelor's degree in relevant field; Master’s degree preferred.
• 2-4+ years of relevant experience.