Digital Marketing Analyst - Client Solutions

About the Role

Key Responsibilities

• Become an expert in leveraging digital media channels for maximum impact, including display, search, social, and online video.
• Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals.
• Provide input and guidance around campaign design and innovation in support of client business objectives.
• Launch, optimize, and manage campaigns across trading platforms.
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis.
• Lead day-to-day client and partner communications.
• Manage projects across multiple internal and external stakeholders, helping to prioritize efforts and guide progress.
• Manage campaign management and optimization, including daily spend management, performance optimization, and troubleshooting.
• Conduct analyses to identify opportunities for new ad creation and A/B testing.
• Monitor and analyze competitor activity and provide insights.
• Own vendor relationships to identify platform opportunities for improvement.
• Create and ensure accurate reporting to meet client specifications and KPIs.
• Format quality assurance for all client deliverables.
• Present performance insights to clients regularly.
• Interpret and share performance data, conduct deep-dives, and generate insights for optimization.
• Ensure accurate billing and reconciliation.
• Manage scheduling for meetings, take notes, and write meeting recaps.
• Assist in managing client communications.
• Own trafficking and build process with Campaign Ops team, including troubleshooting and QA.
• Manage project status, ensure deadlines are met, and maintain project management tools.
• Proactively support colleagues, attend vendor calls, monitor platform features, and share industry trends.

Requirements

• Bachelor's degree.
• Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video, and search).
• Strong analytical skills, and comfort with MS Excel, data analysis, and internet technologies.
• Excellent listening and communication skills with the ability to build relationships.
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.
• Ability to contribute to a fast-paced, entrepreneurial, team-based environment.

Nice to Have

• Experience with digital media platforms and campaign management tools.
• Knowledge of platform management tools and vendor relationships.
• Experience in creating performance reports and data storytelling.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Total Compensation: Base Salary of $58,750 annually ($28.25/hour).
• Healthcare, Dental, Vision benefits.
• Unlimited PTO.
• 401k Contributions of $75/month.
• Wellness stipend of $100/month.
• Mobile Phone stipend of $50/month.
• Internet stipend of $50/month.
• Annual learning stipend of $2,000.
• Annual tuition stipend.
• One-time $200 new hire home office equipment stipend.
• Parental leave: 16 weeks primary caregiver / 6 weeks secondary caregiver.
• Annual Work From Anywhere: 4 weeks per year.