Digital Marketing Analytics & Insights Lead

About the Role

Key Responsibilities

• Develop and implement a scalable performance measurement framework that supports both transactional (e.g., lead gen, campaign conversion) and non-transactional (e.g., brand awareness, customer education) marketing initiatives.
• Own the end-to-end analytics workflow from tagging and data capture to reporting and performance optimization.
• Leverage tools such as Adobe Analytics, Google Tag Manager, Salesforce, Tableau, and other platforms to build, refine, and automate reporting infrastructure.
• Create dynamic dashboards and performance scorecards for key stakeholders, ensuring visibility into KPIs and trends across the full funnel.
• Define and operationalize multi-touch attribution models, working with stakeholders to determine appropriate business rules.
• Aggregate and mine marketing data to uncover actionable insights that inform campaign strategy, content decisions, media planning, and customer experience enhancements.
• Partner with campaign strategists and channel owners to test, learn, and iterate based on data-driven insights.
• Support the ongoing maturity of analytics capabilities, helping define roadmaps, technology needs, and training opportunities.
• Collaborate with Sales, Product Marketing, and Customer Experience teams to align on shared goals and metrics.
• Mentor junior analysts and support capability development across the broader marketing organization.
• Stay current on industry trends, tools, and innovations in marketing measurement and performance optimization.

Requirements

• Bachelor's degree in marketing, business, data science, analytics, or a related field.
• 7+ years of experience in digital marketing performance analysis or a related analytics role.
• Deep knowledge of Adobe Analytics, Google Analytics/360, Google Tag Manager, Salesforce, Tableau, and other measurement platforms.
• Experience or knowledge of account-based marketing strategy and related platforms such as Demandbase or 6Sense.
• Strong understanding of marketing attribution models, media measurement strategies, and customer journey mapping.
• Demonstrated ability to translate complex data into clear, actionable insights and stories for business stakeholders.
• Experience supporting both brand and demand campaigns within a B2B or complex enterprise environment.
• Proficient in Excel, SQL, and other data wrangling tools.
• Excellent communication and stakeholder management skills.

Nice to Have

• Master's degree in marketing, analytics, business, or related field.
• Familiarity with account-based marketing (ABM) measurement and insights.
• Experience supporting marketing automation platforms and integrated campaign performance.
• Certifications in Adobe Analytics, Google Analytics 4, Salesforce, Tableau, or similar.
• Exposure to predictive analytics, AI-based insights, or advanced modeling techniques.

Qualifications

• Bachelor's Degree or Equivalent Required

Benefits & Perks

• Competitive base pay and variable compensation opportunities.
• Eligibility to enroll in a variety of benefit programs including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance, and paid/unpaid time off.
• Total Rewards package designed to attract, engage, and retain top talent.