Senior Vice President of Research & Analytics, Tech Lab

About the Role

Key Responsibilities

• Spearhead complex and diverse communication research projects, including primary research efforts (both quantitative and qualitative), measurement, and secondary research in partnership with account teams
• Independently run projects and provide strategic counsel to clients and internal account teams
• Deliver market and audience intelligence, including social and digital landscape analysis, audience behavior analysis, sentiment analysis, keyword research, search performance, and competitor analysis
• Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance
• Build measurement frameworks, set up searches and dashboards, and develop client-facing insights and reports
• Drive insights generation, storytelling, and strategic recommendations grounded in data to support client strategy and planning
• Possess a curiosity about new analytics tools and introduce them to the agency with recommendations on best use cases
• Manage and develop staff of research analysts and analytics managers in learning best practices and improving report speed and accuracy
• Collaborate closely with the creative planning group and other cross-functional teams
• Support training initiatives, including advanced analytics and AI training for the broader organization

Requirements

• Bachelor's degree in Business Analytics, Computer Science, Statistics, Mathematics, or related field
• A minimum of 10 years of communications agency or in-house experience in a research and analytics role
• Experience defining measurement plans and analyzing performance for marketing campaigns including media analytics, web analytics, and CRM
• Skilled in creating complex Boolean queries and using analytics tools like Cision, Brandwatch, Rival IQ, Meltwater, and Signal AI
• Expertise in Excel, Google Sheets, Google Analytics, and data visualization platforms such as Tableau, Power BI, or Google Data Studio, along with SQL
• Proficiency in AWS, Python, R, or other statistical computing languages is a major plus
• Experience working with third-party APIs for data collection and processing
• Ability to synthesize data into actionable insights and compelling narratives
• Excellent problem-solving, creative thinking, and independent decision-making skills
• Strong project management skills, self-starter attitude, ability to adapt and multi-task, with a proven track record of delivering quality results in a fast-paced environment
• Proven leadership experience managing teams and multiple client accounts

Nice to Have

• Experience with key verticals such as healthcare, consumer, B2B, and technology

Qualifications

• Bachelor's degree in Business Analytics, Computer Science, Statistics, Mathematics, or related field
• Minimum of 10 years of relevant experience in research and analytics roles

Benefits & Perks

• Competitive base salary and bonus opportunity
• Health, Dental, Vision insurance, company-paid Life Insurance, Flexible Spending Account, and 401(k) with match
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings