Digital Marketing Analytics & Operations, Associate II

About the Role

Key Responsibilities

• Development and delivery of official quarterly reporting activities of the department while also tracking and documenting monthly performance, delivering regular campaign reports and managing ad-hoc data and performance asks of the team.
• Use data to define, measure and report on KPIs and metrics for the team's annual planning and campaigns, sharing regular progress updates and insights to inform real-time optimizations and strategies.
• Connect data and insights to business objectives, creating clear headlines and stats to support our approach, highlight our impact and showcase delivery on business goals.
• Develop compelling visualizations for presentation of the data that enables the team to make decisions and optimizations and stakeholders and executives to easily understand our impact.
• Critically evaluate analytical processes, tools and deliverables, offering informed opinions and recommendations on solutions that improve the quality of the team's work.
• Support the oversight of the technology for analytics and project management tools to ensure alignment across the business.
• Lead the template builds, QA and deployments of email marketing programs, working closely with the development team to troubleshoot automated campaigns, newsletters, and ad hoc sends.
• Report on and manage database growth for each audience segment, including managing daily data uploads from lead gen advertising.
• Support the public relations and digital communications team by serving as the project management technology (Wrike) SME, performing archival procedures, and working with the team on customizations and troubleshooting.
• Serve as the lead of SharePoint approval workflow system, supporting training, troubleshooting, and working with developers on customizations.
• Provide ad hoc support in managing day-to-day activities and special initiative logistics as needed.

Requirements

• 3+ years of related experience in performance measurement and reporting.
• College degree in marketing, business, data science, communications or equivalent experience.
• Demonstrated experience with data analytics tools like Google Analytics, Data Studio, Tableau, Clarity, etc.
• Strong Excel and PowerPoint skills to analyze and present data to various audiences, breaking down complex data into actionable, clear and concise insights.
• Familiarity with project management tools like Wrike, Jira, Teams, etc.
• Strong written and verbal communications skills.
• Creative problem solver who can connect the company's objectives to compelling insights and analytics.
• Ability and desire to learn and navigate a complex and regulated industry and subject areas.
• Attention to detail with strong time management skills.

Nice to Have

• Agency, media relations and/or Capitol Hill experience a plus.

Qualifications

• College degree in marketing, business, data science, communications or equivalent experience.

Benefits & Perks

• Freddie Mac offers a comprehensive total rewards package including competitive compensation and market-leading benefit programs.
• Position has an annualized market-based salary range of $63,000 - $95,000 and is eligible for an annual incentive program.