Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland

About the Role

Key Responsibilities

• Design and manage the implementation of new analysis tools, techniques, and methodologies.
• Mediate technical setup of new data sources to support analysis techniques.
• Provide recommendations and expert advice to Marketing associates on how insights can be used to deploy Publix Digital Marketing effectively.
• Work with tools like Adobe Analytics, Google Analytics, Google Tag Manager, Google Data Studio, Tableau, and others to find actionable insights.
• Translate insights from raw data into actionable recommendations for non-technical audiences.
• Collaborate with compliance and technology teams to ensure proper tagging and tracking.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or related fields, or equivalent experience.
• Two (2) years of digital analytics experience implementing tag management and web analytics platforms.
• Knowledge of web and app measurement tools, best practices, and implementation.
• Knowledge of tag management systems and analytics technologies.
• Understanding of digital marketing measurement, media tracking, and UX analytics.
• Experience with digital marketing channels like Paid Search, Paid Social, Display, and affiliate marketing.
• Familiarity with bidding strategies such as CPC, CPM, CPA, and evaluation techniques.
• Knowledge of agile development process.
• Leadership and program management skills.
• Excellent verbal, written, and interpersonal communication skills.
• Basic knowledge of Microsoft Office 365.
• Willingness to travel and work late hours, weekends, or from home as needed.

Nice to Have

• Master's degree in Business, Marketing, Computer Science, or related fields.
• Four (4) years of digital analytics experience with tag management, web, and app analytics platforms.

Qualifications

• Bachelor's degree in related fields or equivalent experience.
• Two (2) years of digital analytics experience.

Benefits & Perks

• Employee stock ownership plan contributing Publix stock at no cost.
• Opportunity to purchase additional shares of privately-held stock.
• 401(k) retirement savings plan.
• Group health, dental, and vision plans.
• Paid Time Off and Paid Parental Leave.
• Short- and long-term disability insurance.
• Tuition reimbursement.
• Free hot lunches at facilities with a cafeteria.