Digital Marketing & Brand Manager

About the Role

Key Responsibilities

• Oversee paid advertising execution to ensure proper setup that maximizes advertising efficiency and create a cohesive end-to-end user experience
• Utilize research and data to make strategic recommendations to improve digital marketing efforts and increase return on investment
• Adopt copy best practices through reviewing data and A/B testing to optimize digital marketing campaigns, content creation, and drive performance
• Oversee organic social media planning and execution across TeeTurtle brands to maintain customer engagement
• Oversee response strategy on all social platforms, both paid and organic, to maintain engagement with customers and increase ad reach
• Conduct brand-focused competitor research that aligns with our brand strategy across relevant sales channels, including marketing, website setup, copy, etc., and make recommendations to maintain marketing and brand competitiveness
• Manage influencers and reviewers and tie them to the go-to-market strategy, product launches, and key partnerships across sales channels
• Write copy across ads, social media, marketing & product copy, game blurbs, etc., to align with promotion and release schedules, highlight key features, and tailor messaging to audiences
• Collect content and manage content strategy by executing video content and collecting content from our influencer network to highlight key product launches and promotions
• Collaborate with Creative and Graphic Design teams to ensure marketing visuals and campaign assets align with brand standards, campaign goals, and audience expectations
• Partner with the Sales team to align promotional campaigns with sales strategies and channel-specific opportunities
• Work closely with the Licensing team to ensure licensed product launches are accurately represented and meet brand guidelines
• Maintain a quarter-ahead planning cadence for omni-channel marketing initiatives by collaborating with Sales, Product Development, and Creative teams

Requirements

• Bachelor's Degree or Equivalent Experience
• 3-5 years of experience in Digital Advertising
• Proficiency with Google Suite, E-commerce platform (ex. Shopify), and Social Media Management/Scheduling platform
• Experience in Photography & Videography (preferred)
• Ability to travel (est. 1-2 times per year)
• Strong communication skills and ability to collaborate across teams
• Experience in Consumer Packaged Goods Industry (preferred)

Nice to Have

• Photography & Videography Experience
• Experience in Consumer Packaged Goods Industry

Benefits & Perks

• Salary range of $65,000 - $85,000 plus up to 15% bonus eligibility
• $0 premium health care option available for employees
• Generous PTO policy
• 401(k) with company match
• Medical, dental, and vision coverage options for employee, spouse or domestic partner, and dependent children
• Employee Assistance Program including three free sessions with a licensed behavioral health provider
• 75% employee discount and free shipping on TeeTurtle.com and UnstableGames.com
• Potential for training and professional development opportunities
• A creative and fast-paced work environment
• A culture of integrity, compassion, curiosity, and calmness