Digital Marketing & Social Media Specialist

About the Role

Key Responsibilities

• Develop and execute a cohesive digital marketing strategy across social media platforms and email campaigns.
• Collaborate with Sales, Product, and E-commerce teams to align messaging, promotions, and timing with business objectives.
• Serve as the internal advocate for social media best practices and train team members as needed.
• Work with external agencies or freelancers when appropriate to scale campaign or content efforts.
• Own and manage the digital content calendar, planning, writing, and scheduling posts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and others.
• Create compelling, on-brand copy for social media that tells a story, drives engagement, and reinforces AGS' voice and values.
• Design and execute email campaigns focused on customer engagement, retention, and sales growth.
• Plan and oversee photoshoots or video sessions to capture product and brand lifestyle content.
• Tell the story of AGS's people and culture by creating authentic content that highlights team members, events, meetings, and day-to-day life at the company.
• Capture photos, videos, and interviews that showcase the values, energy, and personality of AGS.
• Maintain and organize a digital content library for use across platforms and departments.
• Monitor analytics and performance metrics, using insights to optimize campaigns and content strategies.
• Conduct regular audits of social media channels and email performance to identify growth opportunities.
• A/B test creative content, messaging, and calls-to-action to improve campaign effectiveness.
• Track key performance metrics and share insights with the team to guide ongoing improvements.
• Stay updated with the latest social platform features and industry trends to keep AGS at the forefront of digital innovation.
• Engage directly with the online community by responding to comments, messages, and mentions.
• Monitor brand sentiment and customer feedback across digital channels to inform future content.
• Build relationships with influencers or brand partners that align with AGS's values and industry.
• Work cross-functionally with E-commerce, Sales, Product, People Experiences, and Leadership teams to embed brand consistency and digital strategy into content development and campaign execution.
• Promote a culture of open communication, continuous learning, and shared responsibility for quality.
• Participate in team building, training, and company-wide initiatives to strengthen engagement and performance.
• Model AGS values in day-to-day interactions and decision-making.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent work experience.
• 3-5 years of hands-on experience in digital marketing, content creation, or social media management.
• Proficient in creative tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere) or similar.
• Strong understanding of key social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok) and best practices.
• Experience using marketing platforms like Hootsuite, Later, Mailchimp, Klaviyo, or similar for scheduling and automation.
• Familiar with analytics tools (Google Analytics, Meta Business Suite, platform insights) and basic reporting.
• Strong writing and storytelling skills; ability to craft on-brand, engaging content.
• Project management skills with the ability to manage timelines, tasks, and cross-functional collaboration.
• Comfortable taking initiative and working both independently and within a small, collaborative team.
• Understanding of or interest in the automotive, DIY, or manufacturing industry is a strong plus.
• Basic understanding of SEO, paid social, or email segmentation is a plus.

Nice to Have

• Experience with SEO, paid social, or email segmentation.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent work experience.
• 3-5 years of relevant experience in digital marketing or social media management.

Benefits & Perks

• 401(k) with matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance