Digital Marketing & Web Strategy Manager

About the Role

Key Responsibilities

• Build and manage multiple websites across our brands, ensuring sites are fast, mobile-optimized, and conversion-friendly.
• Manage forms, chat tools, analytics, and lead tracking systems.
• Execute on-page, off-page, and local SEO strategies.
• Manage Google Business Profiles and local listings.
• Create keyword-optimized content and landing pages.
• Create and manage paid ad campaigns across Google Ads, Meta, and Google LSAs.
• Optimize ad spend, conversions, and lead quality.
• Track performance, run A/B tests, and adjust strategy based on data.
• Monitor analytics via GA4, Search Console, and Tag Manager.
• Recommend and implement new tools and strategies.
• Collaborate with internal teams to align goals and drive growth.

Requirements

• 3-5+ years of experience in digital marketing and WordPress site management.
• Proven track record managing SEO and paid ad campaigns with strong ROI.
• Proficient in WordPress (Elementor, Web Flow, Divi, etc.), Google Ads, LSAs, and Meta Ads.
• Experience with SEO tools (Ahrefs, SEMrush, etc.), GA4, Search Console, and Tag Manager.
• Strong communicator and project manager.

Nice to Have

• Experience in recruiting, franchising, or home services industries.

Qualifications

• Educational background not specified, but 3-5+ years of relevant experience is required.

Benefits & Perks

• Base Salary: $50,000 - $60,000/year (based on experience).
• Performance Bonuses.
• Health Insurance.
• 401(k) Plan.
• Flexible Remote Work.
• Paid Time Off + Holidays.
• Long-term career growth across multiple fast-growing brands.