Digital Marketing, Associate Director

About the Role

Key Responsibilities

• Define vision, strategy and implementation of digital marketing solutions that will improve the HCP experience.
• Collaborate with brand team colleagues to plan and execute across web, SEO/SEM, point-of-care, print, email, social media, and digital advertising to optimize the user funnels to drive demand.
• Lead third-party agency/vendor partners to create and implement digital marketing tactics that execute on the brand strategy in areas such as website design and optimization, SEO, CRM, digital display media, print media, and social media.
• Drive test and learn marketing campaigns and optimize performance through actionable insights.
• Collaborate with Associate Director, Consumer Digital Marketing to ensure an integrated approach aligned to our strategy and the Patient/HCP journey.
• Identify trends and insights to optimize spend, performance and ROI, leveraging the Insights and Analytics team to educate the larger Brand team on audience engagement, response to ads, and conversion metrics.
• Utilize audience research and trend analysis to develop supporting content and digital strategies.
• Evaluate customer research, market conditions, and competitor activities.
• Report monthly performance metrics on digital ecosystem.
• Establish key objectives and performance metrics for digital marketing campaigns and implement measurement tools.
• Monitor operations and KPIs through in-depth analysis, making recommendations for optimization.
• Maintain knowledge of key product attributes and competitive differentiation to position products effectively in digital channels.
• Represent the brand in review and approval of promotional initiatives, supporting the brand on areas of differing opinions.
• Participate in the development of the annual brand business and operating expense plan.
• Stay current with customer, competitive, and marketplace activity to contribute insights.
• Establish relationships with commercial partners, including corporate communications and key associations.
• Drive improvements in financial performance of campaigns through business and financial analysis, and manage budgets for all projects.

Requirements

• Bachelor's degree.
• 10+ years of experience with increasing responsibilities in digital marketing and healthcare-related experience.
• Demonstrated experience in search engine optimization, marketing database, email, social media, and display advertising campaigns.
• Proven experience advising stakeholders and influencing business partners and peers.
• Advanced MCM strategy and industry expertise through ongoing training and development.
• In-depth understanding of multiple channels of customer engagement across HCP, consumer, and payer audiences, including how to utilize channels effectively in an integrated fashion.
• Experience with an AI-driven marketing optimization engine is a plus.
• Strong knowledge of website and advertising analytics tools, and staying current with trends and best practices in online marketing and measurement.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills, storytelling, and consultative skills.
• Financial management and budgeting abilities.
• Project management skills including prioritization, workflow, and communication.
• Strong understanding of pharmaceutical guidelines and regulations.

Nice to Have

• Experience with an AI-driven marketing optimization engine.

Qualifications

• Bachelor's degree.

Benefits & Perks

• U.S. base salary range: $153,600 - $241,340.
• Eligibility for short-term and/or long-term incentives.
• Medical, dental, and vision insurance.
• 401(k) plan and company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off.
• Company holidays.
• Well-being benefits.
• Up to 80 hours of sick time per year.
• Up to 120 hours of paid vacation for new hires.