Digital Marketing Associate (SEO)

About the Role

Key Responsibilities

• Design, implement and continuously improve digital marketing and SEO strategies
• Develop and execute a framework for determining keyword and content prioritization; partner with segment owners, copywriters and other internal stakeholders to develop and implement content that supports SEO efforts
• Monitor and analyze performance using platforms such as Google Analytics and Conductor; provide insights to internal stakeholders and identify opportunities and areas for improvement using dashboards and reports created in Looker Studio
• Research and identify technical fixes and opportunities that will drive improved SEO; partner with IT to ensure improvements are implemented correctly
• Stay up-to-date on ever-changing marketing trends in order to understand and leverage best practices for digital marketing and SEO
• Support the Assistant Digital Marketing Manager in organizing and prioritizing incoming requests for the digital marketing team and implement or assign them as needed
• Assist other digital marketing team members with digital marketing tasks and projects as needed
• Ensure partners, stakeholders and requestors understand and follow the digital marketing team's processes and requirements, providing all necessary assets for each request
• Ensure consistency of content, design, imagery, and visual components across GuideWell brand websites
• Manage, organize and update team documents, including standard operating procedures and copy decks for key sections of the site

Requirements

• 1+ years related work experience in digital marketing and SEO coordination, planning and tactical experience
• Related Bachelor's degree or additional related equivalent work experience in brand, marketing, communications or a related field
• Experience with both technical and content-driven SEO
• Demonstrated knowledge of how to create, test and optimize digital content
• Strong attention to detail
• Ability to multitask and handle meeting deadlines
• Excellent oral and written communication skills
• Willingness to collaborate effectively in a dynamic, rapidly changing, team-based environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Proficiency in using Microsoft Office suite (Excel, Word, PowerPoint, Outlook)

Nice to Have

• Experience working within a project management platform
• Experience working within a content management system
• Experience working within Conductor or similar SEO and content marketing platform
• Experience with Google Analytics and Google Data Studio / Looker Studio
• Experience working with and coordinating multiple clients and stakeholders
• Ability to resolve issues and barriers
• Ability to build relationships within partners and stakeholders across the organization and external partners
• Business acumen of project planning and implementation

Qualifications

• Related Bachelor's degree or additional related equivalent work experience in brand, marketing, communications or a related field

Benefits & Perks

• Medical, dental, vision, life and global travel health insurance
• Income protection benefits: life insurance, short- and long-term disability programs
• Leave programs to support personal circumstances
• Retirement Savings Plan including employer match
• Paid time off, volunteer time off, 10 holidays and 2 well-being days
• Additional voluntary benefits available
• A comprehensive wellness program
• Opportunities for incentive or commission compensation
• Regular annual reviews with pay for performance considerations