SEO Specialist, Sports Betting & iGaming

About the Role

Key Responsibilities

• Owning the category reporting and analysis as you become a go-to expert on metrics and KPI's
• Building multi-level reporting views and workflows that seek to deliver actionable data to team members
• Industry competitive analysis, providing deep, actionable insights to team members
• Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords
• Conducting competitive analysis to identify and recommend new techniques and strategies
• Analyzing and developing optimization tactics that result in high-value conversion actions
• Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights
• Creating on-page analysis and recommendations for workflows that inform team members around best practices and optimization opportunities
• Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings
• Developing and evolving SEO testing scenarios to develop cutting-edge best practices

Requirements

• Bachelor's degree (preferred) or the equivalent combination of education and experience
• Minimum two years' hands-on experience in Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a big plus
• Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster
• Experience with advanced analytics features, tools, and methods: Google Looker Studio, Parsely, Marfeel, BigQuery, and others
• Experience with 3rd party SEO industry tools (i.e., SEMRush, Ahrefs, Screaming Frog, etc.)
• Clear and effective written and verbal communication skills
• An analytical eye for identifying metrics-based opportunities for success
• Comfortable working in fast-paced environments across multiple properties and initiatives
• Understanding of SEO methodologies behind E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News
• Ability to keep organized multiple ongoing initiatives, effectively prioritizing tasks and deadlines
• Ability to work autonomously and take ownership of business initiatives
• Working knowledge of the AI search landscape and a desire to develop in-house practices around AI-related audience opportunities
• Expert-level understanding of spreadsheets and their ability to deliver insights
• Willingness to work under newsroom-deadline pressure and assist with content edits when needed
• Ideating, planning, testing, and analyzing SEO opportunities as a core part of the role

Nice to Have

• Experience with newsroom environments and content editing
• Deep understanding of AI search landscape and audience behaviors

Benefits & Perks

• Base salary range of $52,500 - $67,500