SEO Content Manager

About the Role

Key Responsibilities

• Owning and evolve the SEO roadmap for all Zoom digital properties including international SEO.
• Conducting a comprehensive keyword research to identify high-potential, non-branded search terms relevant to our target audience and business objectives. Analyze search volume, competition, and user intent to prioritize opportunities.
• Delivering clear SEO guidance to internal and external content teams to optimize for keywords, on-page elements, user experience, and accessibility.
• Tracking, analyze, and report on key SEO metrics, including organic traffic, keyword rankings, engagement, and conversions. Identify trends, insights, and areas for improvement.
• Collaborating closely with product, content and engineering teams to bring SEO strategies to life through scalable, high-quality execution.
• Helping design and implement workflows that improve content production, localization, and on-page optimization at scale.
• Monitoring Zoom's visibility across both traditional and AI-generated search engine results, identify performance gaps, and guide strategic action.

Requirements

• Hold a Bachelors in Digital Marketing, Communications, Information Technology or equivalent practical experience.
• 5+ years of SEO experience in an enterprise SaaS business with a record of delivering measurable growth.
• Prove track record of launching and scaling SEO experiments, making bold, data-informed decisions, and learning quickly.
• Understand traditional keyword research methodologies, search engine algorithms, and ranking factors, as well as an interest in adapting strategy for LLMs.
• Ability to manage multiple projects while prioritizing what matters most and working both independently and with cross-functional teams.
• Demonstrate genuine curiosity and openness to learning, adapting, and evolving with industry trends.
• Good written and verbal communication skills, with the ability to effectively communicate complex SEO concepts to non-technical audiences.