DIGITAL MARKETING CONSULTANT

Nexstar Media Group

Austin, TX

Full Time

Mid Level

5 days ago

Job Description

About the Role

KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Marketing Consultant to join our team. This role involves leveraging cutting-edge digital advertising strategies to drive real results for local businesses. The position offers an opportunity to be part of a high-performance sales culture that consistently sets the standard, focusing on developing data-driven, multi-platform campaigns and building lasting relationships within the local business community.

Key Responsibilities

Generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client's goals and objectives
Implements digital strategies to consistently grow revenue and exceed revenue goals
Establishes credible relationships with the local business community
Makes sales calls on prospective clients
Develops and executes go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
Prepares and delivers sales presentations to clients
Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible
Provides clients with information regarding rates for advertising placement in all media
Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients
Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns
Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration
Performs other duties as assigned

Requirements

Bachelor's degree in Marketing, Advertising, Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience
Valid driver's license with an acceptable driving record
Experience achieving long-range objectives and implementing the strategies and actions to achieve them
Strong proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred

Nice to Have

Proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution)

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