Gannett logo

Digital Marketing Consultant (Sales - Business Development)

Gannett

Philadelphia, PA
Full Time
Senior
60k-65k
11 days ago

Job Description

About the Role

This role requires a highly personable, intelligent individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit. The position involves full cycle sales, prospecting and closing new clients, and collaborating with them to provide a diverse set of advertising and marketing solutions. The work environment is remote, based in the Philadelphia Region, with both tech-based and in-person sales calls with local business owners. The role emphasizes utilizing regional marketing services to deliver results, fostering local business partnerships, and developing tailored marketing strategies to enhance clients' online presence and engagement.

Key Responsibilities

  • Prospect and close new clients through full cycle sales efforts, including face-to-face meetings, presentations, proposals, and demonstrations.
  • Collaborate with clients to develop and implement tailored digital and print marketing strategies that improve their online presence and market reach.
  • Identify customer needs and develop account plans and client solutions that differentiate our services from competitors.
  • Manage leads and customer relationships using lead alert systems, engagement tools, and tracking mechanisms.
  • Analyze campaign effectiveness using reporting tools, mobile applications, and emerging technologies like Virtual and Augmented Reality.
  • Utilize CRM (Salesforce) effectively, recording all sales activities accurately.
  • Maintain proactive communication with customers via phone, video conferencing (MS Teams or Zoom), email, and in-person meetings.
  • Develop and execute sales strategies across multiple platforms, including digital media, mobile, niche publications, promotions, and traditional newspapers.
  • Pursue and secure new business and revenue streams, and retain and expand the existing client base.
  • Manage a sales pipeline and devise strategies for long-term success.
  • Conduct regular client check-ins, upsell/cross-sell accounts, and address client concerns regarding market share.
  • Utilize the best marketing services and solutions in the region to deliver exceptional results for clients.

Requirements

  • Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required).
  • 5+ years of experience in high acquisition, consultative B2B sales roles.
  • Prior success in building a new book of business.
  • Strong problem-solving skills and ability to simplify complex issues.
  • Competitive nature with a collaborative team spirit.
  • Excellent communication and presentation skills.
  • Proficiency in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
  • Valid driver’s license, reliable transportation, and minimum liability insurance as required by law.

Nice to Have

  • Google AdWords and Analytics certifications.

Qualifications

  • Proficiency in digital marketing tools and platforms
  • Experience in consultative B2B sales roles
  • Success in building new client relationships

Benefits & Perks

  • Uncapped Earnings Potential
  • Unparalleled digital and marketing training for continuous learning
  • Intensive 3-week onboarding for new hires
  • Comprehensive health, dental, vision, HAS, FSA, life insurance, pet insurance, 401K, and more
  • Generous time off including company-paid holidays
  • Energized and passionate team with a fun and flexible workplace

Working at Gannett

An energized and passionate team environment that values continuous learning, collaboration, and delivering exceptional results for clients. The workplace is flexible, fun, and focused on growth and innovation.

Apply Now

Job Details

Posted AtJun 12, 2025
Salary60k-65k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

About Gannett

Website

gannett.com

Company Size

10000+ employees

Location

Philadelphia, PA

Industry

Other Services Related to Advertising

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches