Digital Marketing Coordinator - Old Dominion Univ. (ODU)

Aramark

Norfolk, VA

Full Time

Entry Level

18 days ago

Job Description

About the Role

The Digital Marketing Coordinator at Old Dominion University (ODU) is responsible for creating, managing, and optimizing digital content across various platforms to support marketing campaigns, drive engagement, and promote community growth. This role involves collaboration with the marketing team to coordinate digital strategies and events, utilizing analytics to measure effectiveness, and supporting internal marketing initiatives to increase audience engagement and sales. The position is within Aramark, a company committed to service, community, and professional development, emphasizing equal opportunity and a positive work environment.

Key Responsibilities

Create, edit, and manage content on company website and social media profiles including Instagram & Facebook and additional channels that may be deemed relevant.
Work with other marketing team members to coordinate multiple digital, social media, and other marketing campaigns and projects.
Track effectiveness of the digital strategy through measurable goals and utilize analytics to inform decisions on strategy, content, and engagement.
Assist with the planning and scheduling of all Marketing Events and collaborate with team members to coordinate digital coverage.
Support the development and implementation of internal marketing strategies to drive meal plan sales, promote community growth, and increase audience engagement.
Other related duties as required.

Requirements

Must be a strategic thinker and comfortable in customer-facing communications (written & verbal), with a passion for content development and digital marketing.
Able to identify trends that will relate/ resonate with our target market (College Students).
Ability to translate business objectives into actionable projects.
Must be curious and self-driven, able to work well autonomously and in a team environment.
Demonstrated experience in externally-facing communication.
Efficient and effective organizational skills, including exceptional attention to detail.
Bachelor's degree in marketing, media, communications, or related field.
1+ years of diverse experience working in marketing, social media or similar roles preferred.
Experience with content deliverable tools and platforms such as emplifi, and other Social Media management tools.
Experience with Canva.

Qualifications

Bachelor's degree in marketing, media, communications, or related field.

Working at Aramark

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law. The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. We strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth.

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