Digital Marketing Director

Creditassociates

Plano, TX

Full Time

Director

131k-192k

28 days ago

Job Description

About the Role

The Digital Marketing Director at CreditAssociates is responsible for leading targeted digital marketing efforts across multiple channels, with a primary focus on email. The role involves enhancing prospect and client experiences, improving conversion rates, ROI, and digital adoption. The director will own the end-to-end email channel strategy, execution, testing, and optimization, while collaborating cross-functionally to ensure compliance and high-quality execution. The position aims to shift channel mix toward digital channels, leverage data for personalization, and build a high-performance, mission-driven marketing organization.

Key Responsibilities

Own the Email channel end-to-end: strategy, execution best practices, and rigorous testing (A/B, multivariate) to drive enrollment, engagement, and revenue.
Design and execute test plans across targeted digital marketing channels: set roadmaps for Email, SMS, Display, Social, and programmatic TV for coordinated, data-driven lifecycle journeys, increasing digital utilization and ROI.
Build a learning agenda: prioritize hypotheses, design experiments, and translate insights into scalable playbooks for conversion and retention.
Develop long-term plans to reduce physical mail dependence, shifting channel mix toward digital while maintaining compliance and performance.
Leverage data: use segmentation and predictive analytics to personalize communications, optimize frequency, and improve funnel performance.
Collaborate cross-functionally with legal, sales, customer service, creative, product, and agency partners for alignment, compliance, and high-quality execution.
Measure, report, and optimize/define KPIs, build dashboards with BI partners, and continuously improve journeys using Salesforce Marketing Cloud, web analytics, and attribution.
Champion mobile-first experiences: ensure responsive design, deliverability, inbox placement, and accessibility.
Contribute to team culture: mentor teammates, elevate standards, and help build a high-performance, mission-driven marketing organization.

Requirements

7+ years in digital marketing (financial services or regulated, customer-centric industries), including hands-on Email channel ownership.
Deep optimization experience: A/B and multivariate testing, lead generation, journey analytics, CRO.
7+ years with Salesforce Marketing Cloud (SFMC): journey building, automation, triggered/transactional messaging, analytics.
Strong command of lifecycle management, segmentation, and personalization strategies.
Proven success executing mobile-first and multi-channel engagement strategies.
Familiarity with data visualization/BI tools (Tableau, Power BI, Domo, Looker).
Excellent communication and leadership skills, influencing stakeholders and guiding teams.

Nice to Have

Financial services/portfolio company experience.

Qualifications

Experience with Salesforce Marketing Cloud (SFMC).
Experience in digital marketing within financial services or regulated industries.

Working at Creditassociates

The role emphasizes contributing to team culture by mentoring teammates, elevating standards, and building a high-performance, mission-driven marketing organization. The candidate should be proactive, impact-motivated, and comfortable challenging the status quo with data.

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