Digital Marketing Director

About the Role

Key Responsibilities

• Design and optimize organizational marketing funnels from initial awareness through conversion and long-term engagement.
• Develop and implement email management systems, including drip campaigns, behavioral triggers, lead nurturing sequences, and lifecycle marketing.
• Create and optimize landing pages, lead magnets, and conversion paths to maximize funnel performance at each stage.
• Implement comprehensive funnel analytics, A/B testing protocols, and conversion rate optimization strategies.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn with a focus on funnel efficiency and cost per acquisition.
• Collaborate with the VP of Global Communications to monitor website performance, focusing on SEO, user experience, and conversion funnel efficiency.
• Partner with creative teams to develop content strategies and ensure digital creative outputs are optimized for conversion.
• Report on funnel metrics, conduct A/B testing, and create dashboards for leadership visibility into performance.
• Design and execute sophisticated email marketing funnels and automation workflows based on user behavior and engagement.
• Manage prospecting systems, including lead magnets, profiling, and multi-channel outreach strategies.
• Collaborate with team members to develop integrated campaigns and align digital strategies with organizational messaging.

Requirements

• 8+ years of experience in digital marketing or advertising with proven funnel optimization expertise.
• 5+ years of experience creating and optimizing marketing funnels from concept to execution with measurable results.
• Demonstrated ability to develop digital strategies and manage implementation on time and within budget.
• Bachelor's or Master's degree in marketing, communications, digital marketing, or related field.
• Experience in funnel architecture, design, and optimization across multiple channels and touchpoints.
• Proficiency with email marketing platforms, automation workflows, and advanced segmentation strategies.
• Proven expertise in paid advertising platforms such as Google Ads, Facebook, and LinkedIn.
• Experience with marketing automation platforms, CRM systems, and funnel analytics tools.
• Proficiency with A/B testing tools, heat mapping software, and conversion rate optimization platforms.
• Strong collaboration skills, ability to work cross-functionally, and excellent communication abilities.
• Ability to translate complex digital marketing concepts into actionable strategies and creative briefs.

Nice to Have

• Experience working in nonprofit or mission-driven organizations.
• Knowledge of WordPress, Virtuous, or similar digital platforms.
• Copywriting skills with attention to messaging for conversion.
• Experience managing website design and digital platform experiences.

Qualifications

• Bachelor's or Master's degree in marketing, communications, digital marketing, or related field.
• Minimum of 8 years of digital marketing experience with a focus on funnel optimization.
• At least 5 years of experience in creating and managing marketing funnels.

Benefits & Perks

• Competitive salary range of $67,550 - $79,375 annually.
• Work schedule of 40 hours per week, with 24 hours in-office and 16 hours remote.
• Opportunity to contribute to a mission-driven organization fighting modern slavery.
• Collaborative team environment and professional development opportunities.