Digital Marketing Director

About the Role

Key Responsibilities

• Build and execute a holistic digital media strategy.
• Utilize Salesforce Marketing Cloud to build campaigns to engage with potential customers.
• Work closely with the marketing team to brainstorm and execute creative content email ideas.
• Design and implement email marketing campaigns to promote the brand.
• Collaborate with the Senior Content Marketing Manager to craft compelling email content that drives opens, clicks, and conversions.
• Analyze campaign results to identify areas for improvement and measure success.
• Conduct A/B testing on subject lines, email content, and send times to optimize campaign performance.
• Work with agency partners to create and run paid media campaigns.
• Update website content using WordPress.
• Develop and implement SEO strategies, including keyword research, to optimize website content and videos for search engine rankings and organic traffic growth.
• Analyze website traffic data and dashboards to evaluate performance and recommend updates.
• Stay up to date with competitors' digital presence.
• Utilize social media to attract potential patients and healthcare professionals.

Requirements

• 7+ years of experience in digital marketing with at least 2 years working within Salesforce Marketing Cloud.
• Knowledge of WordPress and creating new content.
• Experience creating and executing a social media strategy and calendar for Meta.
• Proficiency in utilizing marketing data platforms for campaign measurement and reporting.
• Strong knowledge of engaging with potential customers at different stages of the journey.
• Analytical thinker with strong attention to detail and a passion for turning data into insights.
• Excellent communication skills with the capacity to translate technical findings into clear business recommendations.
• Experience in healthcare is preferred.
• Start-up or growth company experience is a plus.

Nice to Have

• Previous experience in a healthcare setting.

Qualifications

• 7+ years of digital marketing experience
• At least 2 years working with Salesforce Marketing Cloud
• Experience with WordPress
• Experience with social media strategy for Meta

Benefits & Perks

• Health savings account
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Employee discount
• Life insurance