Digital Marketing Director

About the Role

Key Responsibilities

• Create and execute a powerful, differentiated online brand presence through innovative digital campaigns.
• Build, mentor, and motivate a team of digital marketing professionals.
• Develop and foster engaged communities across multiple platforms for four brands with distinct voices.
• Partner with creators and fans to leverage user-generated content and influencer marketing for authentic advocacy.
• Own and manage the digital advertising landscape, including paid search, social media, video, and retail media campaigns.
• Architect full-funnel consumer journeys to convert awareness into sales seamlessly.
• Set standards and improve internal tools to reduce reliance on outside agencies.
• Define KPIs, measure campaign impact, and optimize strategies based on data insights.
• Collaborate cross-functionally with sales, product, and brand teams to ensure impactful launches and campaigns.

Requirements

• 8-12+ years of experience in digital marketing with a proven track record of building consumer brands.
• Experience in community building, influencer marketing, and authentic user-generated content campaigns.
• Strong leadership skills with the ability to grow and mentor a team while being hands-on.
• Expertise in digital media, social strategy, and influencer campaigns.
• Creative mindset combined with a performance-driven approach.
• Strong analytical skills with a focus on data-driven decision making.
• Degree in Business or a related field; an MBA is a plus but not mandatory.

Nice to Have

• MBA or advanced degree in business administration.
• Experience working with multiple brands and managing large-scale digital campaigns.

Qualifications

• Degree in Business or related field (MBA is a bonus).

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Employee assistance program
• Employee discount
• 401(k) matching
• Flexible schedule