Digital Marketing Expert

Gtn _

Orlando, FL

Full Time

Senior

100k-100k

12 days ago

Job Description

About the Role

AI-Powered Digital Marketing Lead (One-Person Growth Team) We're hiring a senior digital marketing expert who can operate as a one-person growth team. You'll use best-in-class AI tools to concept, produce, launch, and optimize multi-channel campaigns—without needing a large creative department. If you love building offers, testing angles, crafting scroll-stopping creative, and proving it with data, this is for you.

Key Responsibilities

Own the funnel end-to-end: research, strategy, creative, campaign build, optimization, reporting.
Create multiple ad variations yourself (static, motion, UGC-style, voiceover) using AI tools; iterate fast based on data.
Plan, launch, and scale paid campaigns across Meta, Google/YouTube, TikTok, and LinkedIn; manage budgets and pacing.
Implement tracking & analytics: GA4, GTM (incl. server-side/CAPI), pixels, events, UTMs, Looker/BI dashboards.
Run a ruthless testing program: angles, hooks, offers, creatives, landers, and audiences with clear hypotheses.
Build/optimize landing pages (Webflow preferred; Bubble/low-code a plus) and wire up email/SMS (Mailgun/Klaviyo/GHL).
Report on the numbers that matter: CAC, LTV, ROAS/MER, CTR, CVR, CPL—plus insights and next actions.

Requirements

4-8+ years in performance marketing with hands-on spend management; owned six-figure+ monthly budgets.
Experience with AI-first creative stack: ChatGPT/Claude, Midjourney/Imagen, Runway/CapCut/Descript, ElevenLabs, Canva/Figma, etc.
Proven copywriting skills (direct-response orientation) and a strong visual sense for thumb-stopping ads.
Deep platform expertise: Meta Ads, Google Ads/YouTube, TikTok Ads (LinkedIn/Reddit a plus).
Strong analytics skills: GA4, GTM (incl. sGTM/CAPI), Looker Studio, spreadsheets; ability to forecast CAC/LTV with scenarios.
Comfort building landers (Webflow) and automations (Zapier/Make).
Ability to move fast, document well, and own revenue outcomes.

Nice to Have

Experience with LinkedIn and Reddit advertising.
Knowledge of low-code platforms like Bubble.
Experience with automation tools beyond Zapier, such as Make.

Qualifications

Educational background is not specified; focus is on experience and skills.
Proven track record in performance marketing with significant budget management.

Benefits & Perks

Competitive salary of $100,000 per year plus performance bonus tied to revenue ROAS.
Access to a workplace with amenities like ice rinks, basketball courts, swimming pools, tennis and racquetball courts, state-of-the-art workout equipment, and a restaurant.

Working at Gtn _

We are a trusted company with over a decade of experience in software development and 18 years in travel booking services. We specialize in creating custom software solutions for our own travel products and for a diverse range of external clients. Our workplace culture is shaped by our values, behaviors, and goals, as well as the contributions of our employees, executives, business partners, and clients. It encompasses formal policies and everyday coworker interactions. We emphasize health, wellness, and family, fostering a balanced and supportive environment. Our offices are located in the Genesis Health Club, a 365,000-square-foot facility featuring amenities like ice rinks, basketball courts, swimming pools, tennis and racquetball courts, state-of-the-art workout equipment, and Nature's Table restaurant.

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