Digital Marketing Instructor

About the Role

Key Responsibilities

• Provide technical instruction and introduction to digital marketing to young adults with little or no previous experience
• Facilitate curricula that is sector-focused, labor-market informed, and builds relevant, job-ready skills
• Facilitate certification training and lead participants in obtaining relevant credentials
• Integrate the use of AI tools for content creation across marketing lessons and projects
• Emphasize branding, visual storytelling, and brand consistency across content types and platforms
• Deliver content in an engaging, accessible, and relatable manner to youth learners from diverse backgrounds
• Support students in exploring and preparing for employment and secondary education pathways after program completion
• Assist students with internship-related tasks and supervise onsite interns
• Monitor participant progress and implement individualized education plans
• Grade and provide timely feedback on assessments, projects, and participation
• Maintain up-to-date knowledge of digital marketing industry trends, tools, platforms, and certifications
• Engage in ongoing training around youth development strategies such as Motivational Interviewing
• Track and input data related to attendance, performance, and credential attainment
• Contribute to data tracking, evaluation, and reporting to support program improvement
• Collaborate with program staff to ensure strong student outcomes and improved educational practices
• Coordinate with outreach and communications teams to integrate student work into outreach and recruitment strategies

Requirements

• Bachelor's degree in marketing, communications, public relations, social media, or a related field
• At least 3 years of practical industry-based experience in digital marketing
• Deep familiarity with current and emerging digital marketing tools, platforms, and trends, including AI tools
• Proficiency in Adobe Creative Suite, especially Illustrator, as well as Canva, Google Suite, and social media tools
• Strong grasp of marketing analytics platforms such as Google Analytics and Meta Ads Manager
• Ability to interpret program data to inform instruction and improve outcomes
• Strong organizational, communication, and classroom management skills
• Ability to engage and support diverse learners, including those with barriers to employment or education
• Comfort with giving and receiving feedback and openness to continuous learning
• Demonstrated ability to work effectively within a collaborative team setting
• Strong commitment to youth development and a student-centered approach

Nice to Have

• Experience providing instruction leading to industry-recognized credentials
• Experience tracking, managing, and reporting program or participant data in Salesforce or similar CRM systems
• Certifications in Adobe, Google Analytics, Meta Digital Marketing, or related platforms

Benefits & Perks

• $65,000 salary