Digital Marketing Intern

About the Role

Key Responsibilities

• Assist in the development and execution of marketing campaigns across digital platforms
• Collaborate with the team to utilize analytics tools to identify opportunities for web optimizations and improvements
• Apply web best practices to enhance user experience and engagement
• Assist in optimizing search terms for the website using SEO strategies to increase visibility and traffic
• Support efforts to increase form fills on the website through strategic content placement and optimization
• Conduct regular audits of web content and performance metrics to ensure alignment with business goals
• Participate in brainstorming sessions to develop innovative strategies for digital growth
• Research industry trends and innovations in digital marketing to inform strategy and identify new opportunities
• Contribute insights on emerging technologies and techniques to keep digital strategies ahead of the curve
• Conduct market research and analyze trends to contribute to marketing strategies
• Assist in managing and updating the company's social media profiles and website
• Provide administrative support to the marketing team as needed

Requirements

• Current Junior in a Bachelor's program with a major in Marketing, Business, Analytics, or related field
• Minimum GPA of 3.5 or higher
• Excellent verbal and written communication skills and a collaborative mindset
• Strong organizational skills and attention to detail
• Self-starter with the ability to work independently
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with social media platforms and analytics tools like GA4

Nice to Have

• Previous internship or volunteer experience in marketing or related field
• Familiarity with SEO and Google Analytics

Qualifications

• None explicitly listed beyond requirements, but implied: relevant coursework or experience in digital marketing, analytics, or related fields

Benefits & Perks

• Medical coverage
• 401k retirement account access
• Paid sick leave and/or other paid time off as provided by law