Digital Marketing Intern - Commercial

About the Role

Key Responsibilities

• Research and create vertical-specific content such as case studies, sales decks, and marketing collateral
• Track ROI for vertical marketing efforts, measuring effectiveness of campaigns
• Collaborate with sales and marketing leadership to identify priority accounts
• Support development of storytelling materials
• Audit current paid media audiences across platforms (Google, LinkedIn, Display)
• Identify outdated or low-performing audience segments and propose refreshed targeting strategies
• Research emerging digital targeting options (account-based marketing, vertical-specific targeting, lookalike audiences)
• Collaborate with the marketing team to develop recommendations and test plans for 2026 campaigns
• Conduct an audit of existing SWFContract and Mecho resource libraries
• Remove outdated or redundant resources and refresh content with updated branding and positioning
• Identify gaps in materials across products, verticals, and channels
• Propose an updated asset management structure to improve accessibility and ease-of-use for sales and dealers
• Support upcoming NPD product launches through creation of marketing content, dealer training assets, and ad campaign support
• Assist with development of launch plans that include timelines, key deliverables, and cross-functional alignment
• Track and report on engagement metrics from product launch campaigns
• Help draft internal and external messaging to ensure consistency across Mecho and SWFContract Brands

Requirements

• Previous internship experience in relevant function preferred
• Pursuing a 4-year degree with preferred current standing of Sophomore/Junior level
• Marketing Major Preferred
• Proficient computer skills in Microsoft Office
• Problem-solving and critical thinking skills
• Strong communication skills (verbal, written, and attention to detail)
• Positive attitude and eagerness to learn

Nice to Have

• Previous internship experience in relevant function preferred
• Marketing Major Preferred

Benefits & Perks

• Hourly pay rate of $21.00/hr
• Exposure to other roles and functions within SWF
• Career advancement opportunities
• Regular interaction with multiple functional areas and levels within the organization
• Paid on-the-job training
• In-depth product knowledge sessions via online courses, live online classes, and live sessions
• Renovated Mecho headquarters located in Long Island City, NY