Social Media & Digital Marketing Manager

About the Role

Key Responsibilities

• Create and manage engaging social media content and monthly email campaigns, including newsletters.
• Collaborate with departments to develop social media content and email campaigns.
• Align organizational needs with a digital marketing strategy and action plan.
• Work with departments to tell authentic stories and provide relevant marketing data.
• Develop video shorts, interactive posts, and eye-catching ads to drive engagement.
• Build social media templates and maintain a repository of videos, images, and brand templates.
• Develop and maintain the annual editorial and marketing calendar.
• Utilize email funnels, drip campaigns, scheduled posts, blog posts, and automations to guide the customer journey.
• Advertise effectively on YouTube, LinkedIn, Instagram, TikTok, Google, and Facebook.
• Manage the advertising budget and track campaign effectiveness.
• Nurture stakeholder connections through social media and email campaigns.
• Create annual outreach to encourage Facebook and Instagram fundraising campaigns.
• Track key metrics to improve strategies, evaluate channels, and increase market reach by recruiting, retaining, and reclaiming followers and email users.

Requirements

• Bachelor's degree in digital marketing, communications, or related field.
• Proficient in Adobe Premier, Photoshop, Canva, CapCut, Envato, and similar multimedia editing software.
• Expert in using Act-On or similar tools for email marketing and automation, including drip campaigns.
• 3+ years as an advanced user of YouTube, LinkedIn, Instagram, TikTok, Google Ads, ChatGPT, and Facebook.
• 3+ years of experience in social media management, including audience growth, content creation, scheduling, and analytics.
• 3+ years in digital content marketing and advertising, including SEO, paid advertising, and display campaigns.
• Strong interdepartmental collaboration skills for developing social media and email campaigns, including e-newsletters.
• Excellent writing and communication skills (writing samples requested).
• Skilled in graphic design for social media assets (samples requested).
• Self-starter with multitasking and workflow management abilities.
• Effective communicator with team and stakeholders, able to ask questions and seek support as needed.
• Proficient in using metrics to enhance storytelling and marketing reach.
• Experience with social media fundraising campaigns is a plus.

Nice to Have

• Experience working in a small, remote team environment.

Benefits & Perks

• Competitive salary with a total rewards suite of benefits, including comprehensive health insurance, dental, vision, and life insurance (fully paid by NFTE).
• 403(B) Retirement Savings Plan with generous company match.
• Generous PTO, including vacation, holidays, personal time, and paid sick time.
• Summer Fridays, Flex Time, Paid Family Leave (up to 6 weeks), Short and Long term Disability, and 'NFTE Time' (additional paid holiday between Christmas and New Year's).
• Pre-tax savings accounts: FSA, DCA, TSA.
• Tuition Reimbursement Program.
• Professional development support through workshops, conferences, and organizational projects.
• Merit-based recognition and performance management programs.
• Employee Referral Program.
• Remote work from home options.