Marketing Specialist

First Student

Cincinnati, OH

Full Time

Mid Level

1 day ago

Job Description

About the Role

First for a reason: At First Student, we are a family of 60,000+ employees who take pride in safely transporting more than 5 million students and passengers to and from their destinations each day! Our family of brands include Transco, Total Transportation, Maggies Paratransit, and GVC II. Our employees are at the forefront of safety and innovation; they create and implement the most advanced training and technology the transportation industry has to offer. This individual contributor role is responsible for creating and executing digital content, marketing strategies and campaigns, creating a body of content to improve our company's/content's search ranking, drive traffic and engagement with the First Student/Charter websites and maximize ROI for paid search and digital advertising.

Key Responsibilities

Craft tailored and dynamic content which is aligned with overall business objectives and reflects First Student's style and voice.
Grow and nurture our customer/prospect base by working with marketing, digital agencies, communications and sales to identify content opportunities and to create and deliver relevant, impactful content across channels.
Develop and manage SEO/organic search, paid search and digital advertising strategies for increased prospect awareness and lead generation.
Oversee websites and work with First Student / Charter team and external agencies to propose, plan, execute and communicate content developments and quality / performance enhancements.
Continually monitor websites in a proactive manner to ensure that information is accurate, content is current and pages are free of errors.
Test content formats and distribution channels to determine the optimal approach to reaching and engaging various segments of First Student's target audiences.
Assess and report on digital marketing effectiveness across all channels with clear recommendations and plans for continuous improvement.

Requirements

Requires a four-year degree, preferably in marketing.
Minimum 3-5 years of experience in Marketing.
High level of collaboration, curiosity, creativity, attention to detail, project management skills and a drive for results.
Proven ability to write persuasively across multiple mediums - digital, social, mobile, print.
Ability and desire to work collaboratively in a cross-functional team environment.
Excellent written and verbal communication skills with an eye for visual organization and design.
Excellent communication skills including verbal, written and visual presentation.
Creative mind to define content for a variety of communications across multiple media.
Strong interpersonal and teamwork skills.
Strong organizational skills with emphasis on being conscientious and detail-oriented.
Ability to communicate difficult/sensitive information tactfully.
Understanding of how to communicate with the customer, knowing what the audience wants or needs to know and how and when they consume information.
Intermediate knowledge and experience with websites, SEO and marketing analytics.
Proficiency with MS Office applications. Experience with Adobe Creative Suite a plus.

Nice to Have

Experience with Adobe Creative Suite.

Qualifications

Four-year degree, preferably in marketing.

Working at First Student

First for a reason: At First Student, we are a family of 60,000+ employees who take pride in safely transporting more than 5 million students and passengers to and from their destinations each day! Our employees are at the forefront of safety and innovation; they create and implement the most advanced training and technology the transportation industry has to offer.

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