Digital Marketing Specialist Intern - Summer 2026

About the Role

Key Responsibilities

• Support Product Owner decision making by identifying experience friction points or opportunities for optimization using heat maps, session recordings, A/B test results, and web analytics.
• Analyze page path reports to identify common and dead-end paths.
• Support in reviewing Bali and Graber web feedback reports from Customer Service and recommend improvements.
• Create wireframes and design prototypes in Figma based on analytics and testing results.
• Build out and develop Figma design components identified in each sprint.
• Support Digital Production Team members on new product launches and content updates.
• Collaborate with production team to understand key messages and goals of launches, and recommend website changes.
• Update residential sites and dealer portals through a content management system.
• Collaborate with cross-functional partners to finalize design, execute, and implement content changes.
• Design and code a quarterly newsletter for a Residential Business Unit, including meeting with the Digital Production Team, designing, coding, routing for proofing, and incorporating feedback.
• Work with Digital Managers on list curation for email campaigns.

Requirements

• Previous internship experience in a relevant function.
• Pursuing a 4-year degree with preferred current standing of Junior level.
• Strong writing and organizational skills, with attention to detail and ability to see the big picture.
• Proficient in Microsoft Office.
• Problem-solving and critical thinking skills.
• Strong verbal and written communication skills with attention to detail.
• Positive attitude and eagerness to learn.

Nice to Have

• Experience with web analytics tools and A/B testing.
• Experience with Figma or other design tools.
• Experience with content management systems.

Qualifications

• Current pursuit of a 4-year degree, preferably at the Junior level.

Benefits & Perks

• Paid internship with in-depth project work and professional development.
• Exposure to multiple roles and functions within SWF.
• Career advancement opportunities.
• Interaction with various organizational levels, from production to senior leadership.
• Access to online courses, live classes, and product knowledge sessions.
• Use of the company's newly renovated headquarters and on-site fitness center.