Digital Marketing Internship - Summer 2026

About the Role

Key Responsibilities

• Research and create vertical-specific content such as case studies, sales decks, and marketing collateral
• Track ROI for vertical marketing efforts and measure campaign effectiveness
• Collaborate with sales and marketing leadership to identify priority accounts
• Support development of storytelling materials
• Audit current paid media audiences across platforms (Google, LinkedIn, Display)
• Identify outdated or low-performing audience segments and propose refreshed targeting strategies
• Research emerging digital targeting options and develop recommendations and test plans for 2026 campaigns
• Conduct an audit of existing resource libraries (SWFContract and Mecho), remove outdated resources, and refresh content
• Identify gaps in marketing materials across products, verticals, and channels
• Propose an updated asset management structure for better accessibility
• Support upcoming NPD product launches by creating marketing content, dealer training assets, and ad campaign support
• Assist with development of launch plans including timelines and key deliverables
• Track and report engagement metrics from product launch campaigns
• Help draft internal and external messaging to ensure brand consistency

Requirements

• Previous internship experience in relevant function preferred
• Pursuing a 4-year degree with current standing of Sophomore or Junior level preferred
• Marketing major preferred
• Proficient in Microsoft Office
• Problem-solving and critical thinking skills
• Strong verbal and written communication skills with attention to detail
• Positive attitude and eagerness to learn

Nice to Have

• Experience with digital marketing campaigns and tools
• Knowledge of digital advertising platforms (Google, LinkedIn, Display)

Qualifications

• Current pursuit of a 4-year degree, preferably in marketing
• Standing as a Sophomore or Junior

Benefits & Perks

• Paid internship with in-depth, challenging project work
• Professional development, job shadowing, and growth opportunities
• Exposure to other roles and functions within SWF
• Career advancement opportunities
• Access to a newly renovated corporate headquarters including an on-site fitness center
• Regular interaction with multiple functional areas and leadership
• Paid on-the-job training and online product knowledge sessions