Digital Marketing Lead

Blue Federal Credit Union

Cheyenne, WY

Full Time

Senior

55k-61k

21 days ago

Job Description

About the Role

At Blue, we discover pathways to realize your possibilities! Under the direction of the Director of Marketing, our Digital Marketing Lead will be accountable to own, pilot, lead, integrate, and execute all Website and Digital initiatives. This individual will collaborate with various partners across the credit union to deliver an optimized website experience (content, navigation, videos, podcasts, etc.) as part of the digital strategy. The individual will work with the Director of Marketing and other business partners to formulate an overall best-in-class digital strategy and manage flawless and timely execution of all digital strategic objectives, keeping the web site relevant and error-free 24/7.

Key Responsibilities

Maintain and optimize SEO-ready website content through the Credit Union's official website Content Management System.
Assist in online messaging for promotions and communication as needed and provide HTML and CSS coding assistance as needed.
Develop, proof and deploy paid online search content for the purpose of promoting the Credit Union's marketing and brand promotions.
Provide recommendations and monitor online ad budgets.
Create, proof and deploy paid social media content for advertising marketing and Credit Union promotions.
Ensure ads meet quality control set by social media networks and make recommendations on ad spends and social media budgets.
Maintain and develop content for the Credit Union's online knowledge base software while working across different departments to ensure content is relevant, accurate and usable to all employees and members.
Monitor and optimize digital channels through advanced reporting and segmentations of digital marketing tactics.
Package strategic and analytical insights into clear, concise and “executive-ready” presentations.
Monitor digital trends relevant to Credit Unions and Banking and assess threats/opportunities.
Communicate findings to department management and to the broader organization.
Ensure compliance with all company policies, applicable laws, and regulations including the Bank Secrecy Act, Patriot Act, and Office of Foreign Assets Control.

Requirements

Five to eight years of similar or related experience.
A college degree, preferably in marketing, digital, creative, or communications.
Expertise managing all core functions in digital marketing, including SEO, SEM, display, website optimization, and paid search (PPC).
Proficiency in Google Analytics.
Excellent mastery of Microsoft Word, Excel, Outlook, and PowerPoint.
Excellent written and oral communication skills, including strong interpersonal and presentation skills.
Experience managing vendors, clients, agencies, and partners.

Nice to Have

Experience in online advertising and social media campaign management.
Knowledge of government regulations related to digital marketing.

Qualifications

College degree in marketing, digital, creative, or communications (preferred).

Benefits & Perks

Full-time position with starting range: $54,673.16 - $61,181.87
Full range: $52,069.68 - $78,104.52
Inclusive and welcoming work environment.
Employee benefits as outlined by Blue Federal Credit Union.

Working at Blue Federal Credit Union

Blue Federal Credit Union is committed to providing an inclusive and welcoming environment for all staff and members. The organization celebrates diversity and is proud to be an equal opportunity workplace, considering applicants without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

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